Are Lack of Reviews Effecting Your Small Business?

Reviews are a great way for your small business customers to get an idea of what your business is like. Through reviews they know what services you offer, how well you offer them, and the quality of your products without even leaving their home.

Reviews are also a valuable tool for a small business to know what their customers think about them. It’s a convenient way to get honest feedback of your services and find out what you need to fix to keep your customers satisfied.

What your customers say about you is just as much advertising for your business as any marketing strategy you could employ. It’s unfiltered, honest, and sometimes a bit dramatic.

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While reviews can be loud and sometimes deceiving, no reviews at all can garner the same effect. Are no reviews better than bad reviews? Read ahead to find out.

Is your business good or bad? No one knows…

Local Businesses: Don't Neglect Your Online Reputation

The one thing every business relies on the most to win over customers is their reputation. If your company image isn't a good one, then you're going to forever suffer with gaining the trust of your audience. And if that's the case, good luck with converting them into customers. Local businesses should definitely take heed, especially since a lot of mobile device users are using the Web to find local businesses to shop at. Your online reputation management strategy is key for increasing foot traffic, don't overlook this!

No Business is Perfect

Every company has its share of negative reviews circulating the Internet, but this shouldn't deter you from getting a hold of what people see about your brand on the Web. The idea here is to try and resolve issues that are within reason. It will help you to possibly win back a customer you would have otherwise lost and it shows others reviewing the conversation that your brand is willing to go over and beyond to rectify mistakes. It's a win-win-win situation - the customer gets what they want, you win back their trust and you possibly get the business of new prospects.

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Let Customers Do Your Marketing For You

You know about testimonials - those little blurbs from customers that tell prospects how great a product or service is.

But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a Zendesk survey say they were influenced in their buying decisions by positive reviews.

According to research firm McKinsey, customers that come in through the advocacy of other customers actually stay longer and pay you more over time.

And it gets even better, because according to Influitive, customers who advocate for you will actually stay longer and pay you more.

Talk about a win-win-win, with YOU coming out as the biggest winner of all.