Online Reputation Management Tips For Small Businesses

Almost every business irrespective of its location has an issue with a customer. This situation should be dealt quickly and amicably. Otherwise, it may end up with the customer posting in a public forum. The agitated customer may feel that they need to issue a warning to people about your business. 

News can travel faster now in this age of the internet. Negative words can have an adverse impact on your business. However, if you have prepared to handle online criticism of your company, then you may be able to tackle effectively and minimise the financial impact. Let us discuss some tips for your online reputation management.

Create a presence on social media sites 

Let Customers Do Your Marketing For You

You know about testimonials - those little blurbs from customers that tell prospects how great a product or service is.

But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a Zendesk survey say they were influenced in their buying decisions by positive reviews.

According to research firm McKinsey, customers that come in through the advocacy of other customers actually stay longer and pay you more over time.

And it gets even better, because according to Influitive, customers who advocate for you will actually stay longer and pay you more.

Talk about a win-win-win, with YOU coming out as the biggest winner of all.