You know about testimonials - those little blurbs from customers that tell prospects how great a product or service is.
But did you also know that over 70% of customers look at
product reviews before buying? And 90% of participants in a Zendesk survey say
they were influenced in their buying decisions by positive reviews.
According to research firm McKinsey, customers that come in
through the advocacy of other customers actually stay longer and pay you more
over time.
And it gets even better, because according to Influitive,
customers who advocate for you will actually stay longer and pay you more.
Talk about a win-win-win, with YOU coming out as the biggest
winner of all.
