"Ignoring online marketing is like opening a
business but not telling anyone." - Anonymous
Nothing sums up the brilliance of online marketing in
today's scenario quite like this quote. Online marketing is all about being at
the right place at the right time. With the virtual space invading every nook
and corner of our lives, this is where you'll find your audience.
Online is the place to be
From social media to e-commerce portals, our present
generations wake up to their handset screens, emote only through in beeps and
blocks. No one physically meets or greets anymore, instead we only 'like' and 'comment'.
So, like any good marketing strategy that starts with going where the customer
goes, the time now is to go digital. Online marketing has become the latest
fad, a definite marketing must-do all the multi- national companies. Online
marketing companies and services are the most sought after by major
corporations. The benefits of online marketing when compared to its
counterparts - the traditional/offline marketing, is so shiny and bright, that
it has become impossible to turn a blind eye.
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Let's review the prime benefits:
