In the near-limitless universe of the Internet, the art of
marketing content can be a tricky one. You've got to know your target audience
and what they want, and always be one step ahead of the competition. Add to
that the constantly emerging new channels for your content, and you have quite
a challenging task ahead of you.
However, before you jump into this war of words, here are 11
pitfalls to watch out for:
1. Not doing your groundwork
You can't construct a skyscraper without laying the
foundation. What is the purpose of your content? Who are you targeting it to?
Is it in line with your brand personality? If you don't brainstorm on these
questions and build a concrete plan, you might fail before you even start. It
also helps to double-check your content and see what you can do differently
from the competition.
2. Not having a clear take-away
Humorous fluff pieces are fun to read on the Internet, but
don't let their popularity sway you. Good content needs a solid take-away - a
message previously unavailable to your readers. Give them something new through
your content, and they'll be hooked on to your every word.
