Combining Small Business Offline Marketing With Your Online Marketing

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give you an added push and of course, be profitable. Making physical connections with people is a vital part of the business building process, and should not be side-stepped when trying to grow your business.In fact, combining offline and online strategies, produces the perfect marriage of forces to drive your business forward.

Make Use of Trade Shows and Expos
You can actually search online to see which trade shows related to your field of business you could take part in. You could split the cost of a display space with another business to minimize your costs.

Even if you decide not to exhibit via a booth or table display, you need to be prepared so that you can garner leads through this medium. Making use of print media through flyers and business cards which you can personally hand to patrons, is a great step toward building your network.

Click here to find out how to build an online business (without having to build it yourself!)

Volunteer for Local Projects or Causes

How to Market Your Service Based Business

What is a Sales Promotion?

When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used.

When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team.  The good news is, people are always looking for reliable services, no matter the type.  You just need to make sure they find you and not your competitors.   Here are some techniques that will help you accomplish this.

Grab our free Social Media checklist and free marketing training here 

Connect with Your Own Community

Established local businesses have their own clientele.  And, they may only be able to handle a certain number of clients.  So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity.  A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer.

Use Social Media and Networking

7 Things Successful Small Business Owners Do

If you're stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.

If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.

Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let's find out what successful small business owners do differently from the unsuccessful ones. Let's turn their experience into your success through your small business ideas.

5 #Marketing Tips That Will Help Every Small Business - grab your free report here ow.ly/aUvG30bklGj

1. MAKE ANNUAL REVISIONS OF YOUR BUSINESS PLAN AND BUDGET

The Best Marketing Advice for Small Business Owners

Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you're a small business owner looking for marketing advice, you have come to the right place. Here's what you need to know.

Define Your Purpose

If you want to achieve marketing goals, you will need to define your purpose. Dedicate time and effort to meaningful tasks that will get results and create awareness about your brand. When you know what direction to steer your company in, marketing it in an effective manner will never be daunting again. For example, if your company offers technology services, clearly determine its purpose as solving a particular problem for a specified audience.

Define and Qualify Your Target with Narrow Terms 

5 Marketing Tips Every Small Business Should Know

Click here to access your free report. '5 Marketing Tips Every Small Business Should Know To Generate More Sales & Increase Profits'.

Plus, get access to our exclusive webinar training by clicking the link above.

This training is aimed at all small business owners, helping them improve their online marketing to deliver new sales.