Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you're a small business owner looking for marketing advice, you have come to the right place. Here's what you need to know.
Define Your Purpose
If you want to achieve marketing goals, you will need to
define your purpose. Dedicate time and effort to meaningful tasks that will get
results and create awareness about your brand. When you know what direction to
steer your company in, marketing it in an effective manner will never be
daunting again. For example, if your company offers technology services,
clearly determine its purpose as solving a particular problem for a specified
audience.
Define and Qualify Your Target with Narrow Terms
