Every Solopreneur consultant and business owner has an eye
open for good publicity opportunities.
Articles written about one's business
are far more effective than paid advertisements, because they are considered
objective opinions. Other than word of mouth by satisfied clients who sing your
praises, there is nothing better than good PR to help build the buzz that makes
you look credible and successful and worthy of still more clients. So what are
the best ways to get good publicity?