Mistake #1: Relying on referrals or
word-of-mouth. When you depend on word-of-mouth, you allow middlemen to control
your flow of prospective new customers. You may have delivered a superior
product at a phenomenal price but if no is talking about it, the cash register
quickly stops ringing.
The solution? Make sure you have a marketing
program targeted at reaching your most desired customer. Then craft a message
that is relevant and meaningful and deliver it consistently.
Mistake #2: