Traditionally, webinars were used as a means to deliver
seminars online and to sell products and services. However, webinars can be
monetized in many different ways. In fact, they can be monetized in 16 different
ways. Below you’ll find all the strategies you can implement to monetize
webinars including some that don’t even require you to have a list, a product
or a website. All it takes to run these strategies is access to a computer, an
Internet connection, and a willingness to follow one of the many income
generation strategies laid out below.
The “Show-And-Tell”
Method
This strategy is perfect for product owners who want to use
webinars to increase their sales conversions or even for people who don’t have
products but are experts who want to monetize their knowledge. Simply put
together a webinar following the standard webinar format (introduction, content
and close) and sell your own products and services during the last 10-15
minutes of your presentation
Do you want to create
a webinar for your business and start generating new income? 3 Secrets How –
click here
The JV and
Partnership Method
This strategy is simply the process of promoting someone
else’s webinar for a commission of the sales. This strategy is perfect for
database owners who want to leverage webinars without having to deliver any.
The Lazy Money Method
This strategy involves turning live webinars into replay
webinars that run anytime or at specific times. This allows you to work once
but profit from webinars again and again. In fact, you don’t even need to run
your webinar live. You can just pre-record your presentation and turn it into a
webinar replay.
The Partnership
Method
This strategy has been responsible for taking our
million-dollar company to a multi-million-dollar company. All it takes is
getting a 50% share of an entire business (a business that profits mainly from
webinars) in exchange for handling the webinar marketing side of the business).
It’s a fantastic new way for experts who are already very busy selling and
delivering their products, to scale their business without necessarily working
harder, hiring more staff or spending more.
The Webinar
Facilitation Method
This strategy is the process of getting a commission on
sales generated from a webinar you helped put together (typically a 50%
commission). This allows anyone who doesn’t have a product, list or website to
generate multiple income streams without ever having to present a webinar.
Instead, you’re simply leveraging other experts’ knowledge and contacts while
helping them grow their business.
The Affiliate Method
This strategy involves presenting a webinar to sell
affiliate products (other people’s products for a commission). This strategy
allows anyone who doesn’t have a product or doesn’t intend to create and
deliver one, to generate a full-time income from webinars while leveraging
other people’s products.
The Paid Webinar
Method
This strategy is simply the process of putting together a
100% content webinar and selling it as a stand alone product. All it takes is
putting together a powerpoint presentation sharing information on a certain
topic and selling it as an information product. In fact, it has been proven
time and time again that the majority of people prefer consuming information
via video (webinars) rather than books or ebooks. One of the benefits of
creating webinars as products is that there are no upfront costs for the
product owner and no product stock issues.
The Loop Method
This webinar monetization strategy involves storing webinars
in a password-protected membership website only accessible to paid members.
This allows anyone to generate monthly residual income, and leverage webinar
recordings indefinitely.
The JV Broker Method
This strategy is particularly lucrative for networkers
looking to monetize the business relationships they’ve built since it’s simply
the process of introducing a webinar presenter to a database owner who agrees
to promote the webinar and getting paid sales commissions or a flat fee.
The Productization
Method
This is the most common method for monetizing webinars and
particularly appealing to experts who are yet to create a product but would
like to monetize their knowledge. The process simply involves putting together
a free webinar to market and sell future webinars. What this strategy means for
experts is that they do not need to create their information products (paid
webinars) prior to selling them. The webinars get delivered only once people
have purchased them.
The B2B Method
This strategy involves becoming a webinar facilitator (a
person who puts together, delivers and automates webinars) for a fee. This
strategy is perfect for people who know businesses who are in great need of
webinars but don’t have the know-how or the time to add them to their funnels.
In fact, it wouldn’t be surprising if B2B webinar facilitators become a
recognised career. In fact, in some industries, having a B2B facilitator could
become a necessity rather than a luxury.
The Interview Method
This strategy is probably among the easiest ones as it
involves conducting simple conversations on webinars with experts using the
interview model and using the webinar interviews either as a list building tool
or as an opportunity to promote your own products or the expert’s products for
a commission.
The Web TV Method
This strategy involves running webinars consistently similar
to running podcasts or TV shows and using the platform created as a way to market
products and services in an ongoing way while building a huge tribe of loyal
fans.
The Tele-Summit
Method
This method is another superb way to monetize webinars while
becoming a celebrity in your niche and building a huge mailing list in a few
weeks. A tele-summit is a series of live or pre-recorded webinars that are
broadcast over a set period of days and using it as a way to sell multiple
products and building a mailing list.
The Product Placement
Method
This strategy is perfect for people who don’t enjoy selling
as it involves getting paid by brands to place or mention their products and
services on webinars (similar to the sponsorship model at events).
The Licensing Method
This strategy involves licensing your already
high-converting webinar to a licensee. Typically, the licensee will market the
webinar and pay royalties to you, the licensor. This allows the webinar owner
(licensor) to not only get paid a flat fee upfront but also receive revenue in
an ongoing way thanks to the royalties.
The choice is now yours. You can pick one or more of the 16
strategies laid out above, and start your journey leveraging the power of
webinars allowing you to generate multiple income streams from home regardless
of your skills, assets and circumstances.
Do you want to create
a webinar for your business and start generating new income? 3 Secrets How –
click here
By Steven Essa, Webinar Magic
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