Just like social media, email marketing has become a staple in how
businesses drive sales and retain customers. Creating an effective email
marketing campaign can result in significant increases in sales, retention, and
customer satisfaction.
Follow these four tips to start sending effective emails today:
Catchy Subject Lines
Just like a gatekeeper can block a person from getting to their intended
recipient, a weak subject line may prevent your email from being opened. Think
about it: the subject line is the first thing that the recipient will see.
First and foremost: make sure you're consistent with your brand. If you tend to
have more of a humorous approach to your communications, then keep your email
subject line light. If you're all business, then keep the subject buttoned-up.
While there's no silver bullet to creating a catchy subject line, consider some
of the following ideas:
- Ask a Question: "Is
your business getting the most out of social media?" The idea here is
that the recipient will have to open the email to find out.
- Mention a mutual connection:
"John Doe told me to reach out." A personal connection is always
a sure-fire way to grab someone's attention.
- Tell them what's inside:
"New Updates to your platform inside!" This will make the
recipient want to open your email to find out.
- Use actionable language:
"Catch a pass from Tom Brady!" wins over something like
"Local Sports Hero Visiting." It helps the reader visualise
actually being there.
Think about the kind of language that piques your interests and gets you
to open an email, and always keep it short and sweet.
Get Right to the Point
Think about how you read your emails. Most email is scanned beginning
with the subject line and preview pane, and not read in its entirety at all.
Don't inundate the beginning of your emails with an over-abundance of images,
icons, and introductory language. Instead, use that space to get to point of
your email. If have images and other related copy, put it after the primary
point at the beginning, and then restate it at the end.
Personalise
This works in two primary ways. If you have the recipients first name,
use it in your introductory line. Something as simple as "Hi John,"
goes a long way. Many email marketing platforms have tools that automatically
fill in your contacts first name in your emails blasts. Then, if you have a
working relationship, following with a friendly greeting is a great way to
truly personalise the message. Something as simple as "It was great
speaking with you last week!" goes a long way as well.
Add Value
These days, everyone gets inundated with emails day-in, day-out. Before
you send your email, think about what sets your email apart from others. By and
large, people join email lists not only to learn more about their interests but
also to receive something of value just for being signed up. Think of your
email list as something of a VIP club and try to treat your subscribers as
such. If you're sending a sales-related email, consider including an exclusive
deal for your email subscribers. If it's an update to existing customers, try
to give them something they can use - helpful tips and tricks, tools, or first
access to new features.
By Clint Pitts - Article Source: EzineArticles.com/9649260
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