Top 10 SEO Strategies for Your Online Business

1) Adding a Schema

Letting know Google of your company's location, about your company, reviews etc. through schema.org will win you more rankings in Google search. Add schema.org as a markup to the code of your website. Schema tells the search engines what your data means, not just what it says. The content on your website gets indexed and returned in search results. But with schema markup, some of that content gets indexed and returned in a different way. Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond which makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts.

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The Complete Beginner's Guide To Schema Mark-Up

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What is a Schema?

Schema is an advanced vocabulary for structured data, developed by Microsoft, Yahoo, Google and Yandex with the aim of developing structured data vocabulary that search engines can comprehend. It is particular vocabulary of microdata that can be added to HTML to enhance the representation of a page in SERPs.

Structured data is the information processed in a way that can be perceived universally and the search engines can easily make out about a web page, its content, components permitting them to send back vital results to the searchers. Leveraging the structured data enhance the understanding of a search engine about the contents of a site, augment the visibility of search through rich snippets, knowledge graphs and featured snippets. Structured data enables in creating search engine oriented signals, to affect the search rankings.

Thus, without structured data a webpage will only contain chunks of information with no relevant context. The various code forms add to a webpage the different components such as opening hours, images, dates or reviews and provide the meaningful context to a page.

How Schema Mark-up Performs: