Using Images to Improve Your Content Marketing

Whether they are inserted into the header or placed within the main body of text, images are an illustration of your small business contents core idea. Including simple images that relate to as wide an audience as possible will help maximise the work your content can do.

Where Can I Find Photos?

There are a number of places on the web you can find royalty free images that are free to download.  Even more where you can pay to download. The easiest way to find the latest resources is to do a search for “Royalty Free Images.” Pixabay is a good place to go.

No matter where you go for images, it’s vitally important to give proper attribution when required. A good rule of thumb for attribution is to credit the contributor of the image and include the website where you found it, ie: “Photo Courtesy of ABCD from FreePics.com.”

The same goes for a registered trademark or trademarked product. For example, if Nike Swoosh or an actual Nike product is seen in the photo, include a statement like, “Nike, the Nike logo, and Nike Products are trademarks of Nike Inc., registered in the U.S. and internationally.”

Image SEO 

Social Media - Do You Have a Strategy?

Social media has the same principles as face to face networking and is the most important part of your marketing. It not only enhances your relationship building but reinforces the outcomes you want from your business. We need to have strategies for our social media to help us achieve what we have created by making sure it is in both our business and marketing plans.

Most small businesses are not aware of how important it is to have both a business and marketing plans so that they are moving in the right direction. If we do not know what we want our business to be in the future, we can't create it, so the clarity of our VISION for our business is very important. Social media gives us the opportunity to market ourselves to a wider group of people and businesses whom we would never have the opportunity to connect.