Social media has the same principles as face to face
networking and is the most important part of your marketing. It not only
enhances your relationship building but reinforces the outcomes you want from
your business. We need to have strategies for our social media to help us
achieve what we have created by making sure it is in both our business and
marketing plans.
Most small businesses are not aware of how important it is
to have both a business and marketing plans so that they are moving in the
right direction. If we do not know what we want our business to be in the
future, we can't create it, so the clarity of our VISION for our business is
very important. Social media gives us the opportunity to market ourselves to a
wider group of people and businesses whom we would never have the opportunity
to connect.
Are you aware that when you are using a social media platform,
no matter which one, your aim is to create your likeability both personally and
as a business. Then you can become known for your skill set and expertise in
your subject by gaining the trust that you do know what you are speaking about.
Social media can make or break you and your reputation in
business. Your efforts on social media will play an enormous role in achieving
what you want for you and your business. I believe that you and your business
come together as one if they are congruent. In today's business world, we as
small business owners are viewed personally as much as our businesses are. If
someone does not like you, they will not do business with you and use your
products or services.
When we firstly commence business we are full of enthusiasm
and if we do not create systems to support ourselves and the business in
general we will be behind the eight-ball. So, a one-page business plan of what
you want to create for the next year is important. Create a one-page marketing
plan as well noting that social media is a large part of marketing in today's
small business world. This does not mean you do no other market though!!
When you are creating your marketing plan it is important to
know what your objectives are. Find out the social media platforms that suit
you and your business best i.e. Facebook, Twitter, YouTube, LinkedIn, Pinterest
being the main ones. It is important that you work out what campaigns you plan
to run to achieve your marketing goals.
If you have an electronic newsletter and or magazine these
can be used very effectively in your social media plan. Remember that your
website is also another way you can boost your social media presence. It is
important that you link everything including your flyers and brochures, your
business card and signage too, so you can have a story that is consistent and
congruent.
I like personally to use for myself and show my clients how
they can create a social media diary to make sure that they get a good coverage
that will be of interest to their clients. Every day it is essential to have
different posts posted that show off you and your business. If you have many
pages, this can be a quite detailed process initially but by pre scheduling our
posts, we can make sure we are well planned with what needs to go out i.e.
Monday post videos, Tuesday may be articles, Wednesday has testimonial,
Thursday quotes etc.
I suggest that if you are not savvy with social media, learn
how to make it happen for you. There are plenty of people teaching the
different platforms and if you find it all too hard, get someone to do it for
you.
By Jennie Gorman Article Source: EzineArticles.com/9597630
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