Keyword Research Plays a Vital Role in Search Engine Marketing

Every time you are seeking information on search engine optimisation or trying to learn a new strategy regarding the topic, one point will remain constant, the importance of keywords. When someone visits your website or blog, the first few seconds decides whether he or she is going to stay or leave altogether.

What is a "keyword" and how it works

If your website is not prepared properly, then whole SEO strategy will get tanked. Keyword research and analysis is one of the most important factors that help a website or brand or product or service to become noticeable in a search engine. Before getting into keyword research, it will be crucial to know what a keyword is, as it will help you to perceive the matter better.

Basically, a keyword is a group of words or phrases which are used by people why using the internet to search something. So, keyword research means, finding out such words and phrases which people, especially your target audience is to use the most in relation to your business or product or service.

Importance of keywords in your SEO strategy

Now to get into the importance of keyword research, you will need more information and also need to delve deeper into the matter. Also to understand the topic, you need to understand the importance of the SEO process. SEO or Search Engine Optimisation is the method which ensures that, when someone searches something related to your business, your website or brand name is there among the first 10 results provided by the search engine.

Achieving such a position and continuing holding the same is not simple. Quite a huge amount of time, labour and well thought out strategy is used to gain that top place and remain there. The process, which is employed by businesses and websites for gaining that position, is known as SEO. Without proper keyword, it will be nearly impossible to get the website optimised. Moreover, the content strategy you have created will fail to bring in enough traffic.

So, it is quite clear that, you need keywords for the conception, implementation and successful completion of the SEO strategy you are to undertake. If you choose a wrong set of keywords, then also things can take a drastic nosedive. It is because, when the person searching for the keywords you have chosen will find your website to be irrelevant, he or she won't stay at the site or go deeper. He or she will press the "back" button and exit almost immediately. Such visits will increase the bounce rate which in turn will be extremely deterring towards your website and its performance.

The tools that can be of assistance

It is quite clear now that, keywords are extremely important and to ensure you have chosen wisely, a thorough research on the subject is required too. There are quite a few tools which can help with the keyword research process and they are:

1. Brainstorming on the possibilities
2. Google Analytics
3. Google AdWords' Keyword Tool
4. WordTracker's Free Keyword Demand Tool
5. WordTracker Paid Keyword Research Tool

These tools will be able to help only if you are taking their help before launching a site or launching a new SEO strategy.

By Appy Sen Article Source: EzineArticles.com/9464438