Like it or loath it, search engine optimisation (SEO) is a
necessary part of your online marketing strategy.
Many believe it involves gathering together a list of
keywords, sticking them into a website and people will find you.
Sadly it doesn't work like that, which is why so many
businesses are getting it wrong.
People also have the view that SEO is incredibly complex and
time-consuming. In truth, it's not.
Granted, it takes a bit of getting your
head around it, but the on page stuff is easy to grasp, although you will need
a web designer who understands SEO to get all the 'behind the scenes' stuff
right. The problem is many can't be bothered to invest the time it
takes to get to grips with what needs doing, and that's when it all goes
horribly wrong.
So, what are the most common SEO mistakes that small
businesses make?
