Small Businesses: Top Tips to Optimise Facebook Ads

Facebook is not just a social media for interacting with your friends. It is an important tool for increasing the profitability of your business as well. You can optimise your Facebook Ads now so that they get enough visibility and provide you with the returns that you were longing for. A lot of people give up too easily if their ads are not generating income; however, you need to understand that it takes some smart working and following basic tips to monetise yours. Here are some tips to create your Facebook ads in the most successful way possible. When you follow these, you will become a professional in no time.

1. Create different ad sets for the same ad

When you are planning to post an ad on Facebook, you cannot expect different groups of people to react to it in the same way. So, you need to do two tasks for a single ad - create different ad sets or the ways in which you want to track your audiences towards each set and create segments of your audiences.
For example, create sets like digital marketing, AdWords, Facebook Marketing, online advertising and more. Now, judge the audiences based on their reactions towards these sets, so that you can optimise your ads based on user preferences. 

2. Study behavioural patterns

You should understand how a user usually makes purchases online. Do some research on online purchase behaviour to understand if they go through some other sites to make their decisions, an internet platform that they use to connect to Facebook, gaming platforms that they use to get to know the ads and more.  When you know their sources of reference, it becomes easy for you to position your ads successfully in a way that they get noticeable by your target audience.

3. Setting conversion codes and pixels

When you create conversion codes and pixels, you will be able to track the performance and success of your Facebook Ads. With the help of these, you will know how many people visited your ad and logged off within seconds, how many took the effort to go through your ads, how many of them added the product to their shopping cart and then logged off and finally how many of them made a purchase, eventually. These options measure the conversion rates of users as they go from just looking at the ad to making a deal.

4. Remarketing tracking

Through your codes, you might have noticed that people who visit your website to view your products, don't come back to make the purchase. Ever wondered why? It is because they could be comparing your competitor's site and products. So how do you ensure that you get them back on your site? This is where remarketing helps to a great extent. With the help of this technique, you can now track people who have visited your page earlier and get them back to visit your site. This way, you can position your site well with those people who already showed interest in your products and hence attract them to become your customer.

By Satvik Mittal - Article Source: EzineArticles.com/9560501