3 Tips for Successful Facebook Ads

Are you considering advertising on Facebook or are you already doing so? Then these three tips that will help your advertising campaigns to be more successful.

Tip One:

Facebook is not primarily an advertising sales platform. I know the managers of Facebook have heavily promoted it as one of the top online advertising platforms out there. And, in many ways, they are correct. It has a fabulously rich marketing database.

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So, what do I mean by this statement, that Facebook is not primarily an advertising sales platform?

What I mean is that people's intention for being there is not to buy. We're on Facebook to be social. To share silly pictures or find out what our friends are doing, etc. If we want to buy something, we will go to websites such as eBay or Amazon or Etsy.

What this means for you as an advertiser, is that if you try to sell on Facebook right out of the gate, you will fail. Why? Because there is an instant disconnect between why someone is there on Facebook, and what you are doing.

The way around this problem is for you to give. You have to promote something that gives value to the people who will see your advertisement. In short, you are using Facebook advertising to build a relationship. And, what you're hoping is that further down the road of that relationship, sales will be made.

Tip Two:

Leverage the Organic Power of Facebook for your Online Marketing

I started out on Facebook just as almost everyone else did. I opened an account, started finding other friends on the site and start communicating with them mostly by - I guess you could call it - Blog posting as a lot of what Facebook is really about at its base is a social platform - a blog site.

I was starting an online business and my initial focus when getting going was to write some articles, publish them to get known and then build them into books and market them on Amazon-Kindle. I did not have much more of a strategy than that in the beginning - I had just always wanted to write and publish a book. A bucket list item.

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As I began to delve in further into the world of Facebook - and this spans time - over the last couple of years in fact - I became aware of just how powerful this platform really is from a business and product marketing perspective. And I have learned a lot about the platform to date - yet I am constantly learning more things I can do on it to further my brand awareness and even close sales right on the platform itself. With this in mind, I want to share with you some ideas for using Facebook that you may not have thought of. Here is an initial list of ideas to get you started.

Social Network - Facebook Marketing

It's 2017 and Facebook is still the largest social network on the planet. With over 1.2 billion active users, out of which almost 65% log in daily to this gigantic platform, Facebook was not at all famous back when it launched. A decade ago, there were no more than a few million people using Mark Zuckerberg's experiment of a social network. A decade ago, nobody expected Facebook to be a global success.

Is something going to stop it from growing at an even faster rate? With the momentum Facebook has been having over the last 5 years, do you think anything will stop it? The shocking answer is "almost definitely no", because Facebook is here to stay. Any social network or online platform with a user base that large will probably never go down, but simply adapt, instead.

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Most digital marketers use Facebook to promote their products to the massive audience, and there's no better place to advertise than Facebook, because everyone's ideal market is using it 24/7. But you may wonder - how can one target Facebook users with marketing?

Facebook Marketing - Your Web Traffic Goldmine

Facebook - is one of the most popular social networking sites in the world. More than 62 million people use Facebook every day. A long time ago, FB only used to be a site where you can meet and connect with friends and new acquaintances. It used to be a site where you update and post the events of your life. 

It has become a business solution and advertising medium for many entrepreneurs and businesses. FB offers an extremely exceptional way to market products and services Most businesses have also reported greatly increased traffic levels to their websites.

What is Facebook Marketing?

Should You Spend Money on Facebook Like Ads?

There's a bit of controversy about that those because a lot of people dismiss them as a vanity metric.

First of all, I just want to make sure we don't get Like Ads confused with people going to places like Fiverr and giving them five bucks and getting a thousand Likes. Those likes are (C-R-A-P), which is not good for you in the long run because it's not going to create an engaged page, which is what we're doing with our Like Ads - we're investing into Facebook Like Ads and playing building relationship with our 'Fans'.

Facebook AdWords Trends for 2017

In 2017 it is expected that Facebook would come up with more ways in which brands can reach users that they intend to target. Monetised bots are going to be at the forefront of this revolution. Mark Zuckerberg has recently stated in a post that till the time a product has a billion users it has not done meaningful business. 

In the same post he had also stated that Facebook was not going to make any effort to monetise its bots till the time the social networking site had a billion users. Facebook Messenger has recently hit the mark. Zuckerberg has stated that Messenger would follow a process of monetisation that is similar to that of Facebook itself.

Small Businesses: Top Tips to Optimise Facebook Ads

Facebook is not just a social media for interacting with your friends. It is an important tool for increasing the profitability of your business as well. You can optimise your Facebook Ads now so that they get enough visibility and provide you with the returns that you were longing for. A lot of people give up too easily if their ads are not generating income; however, you need to understand that it takes some smart working and following basic tips to monetise yours. Here are some tips to create your Facebook ads in the most successful way possible. When you follow these, you will become a professional in no time.

1. Create different ad sets for the same ad

When you are planning to post an ad on Facebook, you cannot expect different groups of people to react to it in the same way. So, you need to do two tasks for a single ad - create different ad sets or the ways in which you want to track your audiences towards each set and create segments of your audiences.