In 2017 it is expected that Facebook would come up with more
ways in which brands can reach users that they intend to target. Monetised bots
are going to be at the forefront of this revolution. Mark Zuckerberg has
recently stated in a post that till the time a product has a billion users it
has not done meaningful business.
In the same post he had also stated that
Facebook was not going to make any effort to monetise its bots till the time
the social networking site had a billion users. Facebook Messenger has recently
hit the mark. Zuckerberg has stated that Messenger would follow a process of
monetisation that is similar to that of Facebook itself.
