Facebook : Are You Working Your Business Page Like You Should Be?

The two most visited websites are Google and Facebook and the second one is seen as the "must have" asset for businesses. Why? Because Facebook is a tool that lets you connect with your potential customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a business.

When it comes to B2B connecting, though, marketers still haven't adopted the social site. Why? Well, the effectiveness seems to be missing. But that may be that businesses haven't learned how to market Facebook properly.

So if you don't have a Facebook page for your company, or you aren't seeing anything significant coming from your page, the question is, are you marketing your Facebook page to fullest possibility?

Let's take a look at a few things you need to be doing to use this dynamic platform to increase brand awareness among other businesses, especially your competitors and vendors.

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The First Step 

Facebook Marketing - Your Web Traffic Goldmine

Facebook - is one of the most popular social networking sites in the world. More than 62 million people use Facebook every day. A long time ago, FB only used to be a site where you can meet and connect with friends and new acquaintances. It used to be a site where you update and post the events of your life. 

It has become a business solution and advertising medium for many entrepreneurs and businesses. FB offers an extremely exceptional way to market products and services Most businesses have also reported greatly increased traffic levels to their websites.

What is Facebook Marketing?

Why Social Media Is Important to Your Small Business

1: It finds your customers and builds clientele

Many of us use Social Media on a regular basis. We use it to stay on top of what's trending, follow our favourite businesses, post our personal beliefs and so much more. I'd like to think of Social Media as the new "office water cooler" --- People are out there talking and they are waiting for your business to show up so they can discuss what you have to offer.

Customers need to trust a business, service or product before purchasing. People tend to trust their friends and loved ones more than anyone else. So, if your customers hear from someone trustworthy, about your product or service, it is reasonable to believe that they are more likely to purchase what you are selling. You could very reasonably market your products and services using, mostly, word of mouth.

Want to manage your social media better? Click here.

Why Your Business Can't Ignore Facebook Groups

Facebook is the social headquarters of the internet. Facebook groups are an excellent place to hook up with people in your industry and potential customers. When you open a group on Facebook, you can enjoy a very easy-going, community relationship with your followers.

The benefits of setting up a group on Facebook for building your online business, blog and brand are plentiful. 

Here are just 5 of them.