Leverage the Organic Power of Facebook for your Online Marketing

I started out on Facebook just as almost everyone else did. I opened an account, started finding other friends on the site and start communicating with them mostly by - I guess you could call it - Blog posting as a lot of what Facebook is really about at its base is a social platform - a blog site.

I was starting an online business and my initial focus when getting going was to write some articles, publish them to get known and then build them into books and market them on Amazon-Kindle. I did not have much more of a strategy than that in the beginning - I had just always wanted to write and publish a book. A bucket list item.

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As I began to delve in further into the world of Facebook - and this spans time - over the last couple of years in fact - I became aware of just how powerful this platform really is from a business and product marketing perspective. And I have learned a lot about the platform to date - yet I am constantly learning more things I can do on it to further my brand awareness and even close sales right on the platform itself. With this in mind, I want to share with you some ideas for using Facebook that you may not have thought of. Here is an initial list of ideas to get you started.

10 Proven Ways to Increase Your Facebook Likes

Whether for personal or business purposes, one of the main goals of most Facebook users is to garner more likes and reactions. This article will outline 10 simple ways to increase the amount of likes for any post.

1. Keep Your Page Updated

It is important to note that keeping your page updated is not synonymous with spamming your Facebook followers. Getting more exposure on social media by posting periodically will result in more likes, reacts and even comments. However, posting too often is quite, frankly, annoying. As a result, your friends will literally like your post less, which translates to Facebook likes too!

2. Filtering

You can and should choose what you share on Facebook. If you have a Facebook page that you are updating correctly, but the content is lacking, you may still find yourself not reaching your goal of likes. Ask yourself: What is the point of this post? A post will have more of an impact if the meaning behind it is clear to its audience, whether its intention is to be funny, touching or thought-provoking.

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Should You Spend Money on Facebook Like Ads?

There's a bit of controversy about that those because a lot of people dismiss them as a vanity metric.

First of all, I just want to make sure we don't get Like Ads confused with people going to places like Fiverr and giving them five bucks and getting a thousand Likes. Those likes are (C-R-A-P), which is not good for you in the long run because it's not going to create an engaged page, which is what we're doing with our Like Ads - we're investing into Facebook Like Ads and playing building relationship with our 'Fans'.

Why Your Business Can't Ignore Facebook Groups

Facebook is the social headquarters of the internet. Facebook groups are an excellent place to hook up with people in your industry and potential customers. When you open a group on Facebook, you can enjoy a very easy-going, community relationship with your followers.

The benefits of setting up a group on Facebook for building your online business, blog and brand are plentiful. 

Here are just 5 of them.

Post Your Email Newsletters to Your Facebook Fan Page

Like many businesses, you may be exploring integrating social media with your email marketing campaigns. Doing so can expand the reach of your messages and grow both your fans/followers as well as your email list.....(click here to read more)