It's 2017 and Facebook is still the largest social network on the planet. With over 1.2 billion active users, out of which almost 65% log in daily to this gigantic platform, Facebook was not at all famous back when it launched. A decade ago, there were no more than a few million people using Mark Zuckerberg's experiment of a social network. A decade ago, nobody expected Facebook to be a global success.
Is something going
to stop it from growing at an even faster rate? With the momentum Facebook has
been having over the last 5 years, do you think anything will stop it? The
shocking answer is "almost definitely no", because Facebook is here
to stay. Any social network or online platform with a user base that large will
probably never go down, but simply adapt, instead.
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Most digital
marketers use Facebook to promote their products to the massive audience, and
there's no better place to advertise than Facebook, because everyone's ideal
market is using it 24/7. But you may wonder - how can one target Facebook users
with marketing?
