3 Tips for Successful Facebook Ads

Are you considering advertising on Facebook or are you already doing so? Then these three tips that will help your advertising campaigns to be more successful.

Tip One:

Facebook is not primarily an advertising sales platform. I know the managers of Facebook have heavily promoted it as one of the top online advertising platforms out there. And, in many ways, they are correct. It has a fabulously rich marketing database.

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So, what do I mean by this statement, that Facebook is not primarily an advertising sales platform?

What I mean is that people's intention for being there is not to buy. We're on Facebook to be social. To share silly pictures or find out what our friends are doing, etc. If we want to buy something, we will go to websites such as eBay or Amazon or Etsy.

What this means for you as an advertiser, is that if you try to sell on Facebook right out of the gate, you will fail. Why? Because there is an instant disconnect between why someone is there on Facebook, and what you are doing.

The way around this problem is for you to give. You have to promote something that gives value to the people who will see your advertisement. In short, you are using Facebook advertising to build a relationship. And, what you're hoping is that further down the road of that relationship, sales will be made.

Tip Two:

At the time of writing this, advertisements with video content get the best views at the lowest average cost. 

And videos uploaded to Facebook do a lot better than external video links (e.g. YouTube).

This corresponds closely with Insight one above, where it was pointed out that the aim is to build a relationship. And videos can do that relationship building very well.

Tip Three:

Facebook advertising, or any advertising for that matter, is just one link in a sales and marketing chain. You can only expect it to do so much for you.

If we summarise this sales and marketing chain as having four main components: The Market, the Message, the Magnet and the closing Mechanism. We can see that a lot of other parts have to come together for a Facebook advertising campaign to be considered successful.

One of the keys to managing this process, is to have metrics in place to measure each component's performance. The Facebook advertising platform provides an extensive array of advert performance statistics. Be sure to concentrate on the one or ones, which apply directly to the bigger picture of your entire sales and marketing processes.

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By David R Durham - Article Source: EzineArticles.com/9369102