Facebook has become an integral part of our lives. On any given day a huge percentage of the world's population will find themselves logging in, spending a few minutes or hours) checking on the goings on of their friends, family, and even favourite businesses, authors, and thought leaders.
So the question is, with all this activity on Facebook, have
you found an effective way to build a fan page that not only bring in
followers, but also leads them to becoming buyers? Have you found a way to
profit from it for your business?
If not, or if you've only begun to explore the depths of
what you can do on Facebook, then check out these tips on stepping up your
game:
Social media is all about engagement and interaction. If you
want to leverage Facebook effectively, you need to build a community that's
interested in the topic your business stands for, and provide them with content
that matters to them. Do that and they'll appreciate you more.
TIP 2 Don't use social media to sell
This may be one of the biggest mistakes businesses and
marketers make. We're so used to marketing our products and services through
the form of traditional advertising that we forget to consider that social
media needs t be more nuanced. Consumers are on social media to be social, not
to be sold to.
TIP 3 Have fun interacting with your fans and followers
Social media doesn't need to be a chore. You goal is to
engage followers, and advance them to the next step in the relationship. So
don't take it too seriously. The more you look forward to taking 5 or 10
minutes a day to posting and creating positive interactions with others, the
more consistently you'll do it.
TIP 4 It's okay to be silly
This goes hand in hand with the previous tip. People like to
have someone put a smile on their face... especially when it's unexpected. So
take the opportunity to share something silly once in a while. Your followers
will love it.
TIP 5 It doesn't end on Facebook
This is where the magic happens. If you train your followers
to engage and click on the majority of your non sales content, then they'll be
more likely to do the same when you have something to promote. Key concept:
leading your followers away from Facebook is not only okay, it's a critical
step in your marketing process.
Businesses the world over are recognising that Facebook has
the potential to have a major positive impact on their income. So if you want
your Fan Page working for you, consider engaging a professional to help. Having
the right strategy in place can save you time and money, and start generating
the right fans, leads, customers, and sales.
Click here for a FREE trial to help you manage social media for your business.
By D. Baer - Article Source: EzineArticles.com/9006845
By D. Baer - Article Source: EzineArticles.com/9006845
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