Video is a very powerful marketing tool for businesses
regardless of size, but YouTube’s search engine driven, free-to-use model, ease
of use, and mass market audience means it's a great channel for small
businesses. You can share loads of information in a simple 2 or 3 minute video,
presenting things in an entertaining and engaging manner. People love being
entertained, and what better way to inform and educate than video? You show it,
you tell it and then you show and tell it
Here are 4 Tips on using YouTube for your business:
1. Create and Customise Your Channel
First things first, customising your channel is well worth
the time it takes to set it up. By creating a custom header at the top with
your company's branding, customising the colours and adding all the relevant
information and links, you give your page a nice professional polish.
2. Humanise Your Business with a face.
YouTube is a community made of real people and they want to
see, hear and interact with other real people. The connection to your business
becomes much more powerful if you or someone in your organisation becomes the
face of your brand. It changes the dynamic of the interaction from looking at
videos from yet another company to building a relationship with a human being.
Relationship building becomes part of a strategy that will help your company
acquire customers for life.
This person (ideally you!) should appear in most of your
videos, be included in your channel header and perhaps even show up on video
thumbnails.
3. Connect with the community - the YouTuber's
Don't
be a YouTube island, it's a social platform, so be sure to check out other
content on the site, favourite appropriate videos and make suitable YouTube
"friends." Posting a bunch of videos in the beginning and then
abandoning your channel isn't a good idea. This isn't part of a check list
where you give it a one and done - it's one of the most important elements of
your online marketing.
4. Don't Overlook the Search
As with many other sites, YouTube's content is organised and
searchable around tags and keywords. People are searching Google - and thus
YouTube - for specific words that will lead them to you, if you're using those
words. It's definitely worth taking the time to add the most information
possible to your videos because you'll increase the number of people that see
it. There is a description box below the video - use it... a lot. Start with a
link to your website and then tell people what the video is about, how it got
made, what you're about. This is also where you tell the search engines what
this is about - and there is plenty of room for some self-promotion. Make sure
that if people love your video, they can easily find you, from the video
description box, through a link. You want to give YouTube all the information
about you and what you do because, YouTube is the second largest search engine
in the world - after, you guessed it, Google and video shows up on page one of
the Google search results.
YouTube video, great for getting seen - YouTube search,
great for getting found - so you get seen.
By Mike Wolpert - Article Source: EzineArticles.com/8287396
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