Video is a very powerful marketing tool for businesses
regardless of size, but YouTube’s search engine driven, free-to-use model, ease
of use, and mass market audience means it's a great channel for small
businesses. You can share loads of information in a simple 2 or 3 minute video,
presenting things in an entertaining and engaging manner. People love being
entertained, and what better way to inform and educate than video? You show it,
you tell it and then you show and tell it
Here are 4 Tips on using YouTube for your business:
1. Create and Customise Your Channel