Tips On Branding Your Business YouTube Channel

YouTube is the best option if you are thinking about leveraging social media marketing in order to grow your business. With its 1.3 billion users, YouTube is hailed as the second most searching website on the internet. Offering you the opportunity to expand your audience significantly and drive organic traffic to your website.

YouTube was considered a wild west of content, it is a place where marketers fight shy of uploading their promotions and commercials, let alone building a branded channel.

There are a lot of brands and companies now that are jumping on the bandwagon. It seems like every corporation and small businesses are already creating a branded channel on YouTube, but there are still few marketers who stuck to what strategies they have been practising with and managed to harvest the full potential of the platform.

If your brand already has a YouTube channel but in need of a little bit of a surgery, or if you are planning to develop one from scratch, then continue reading this article as this one will provide some essential tips and valuable techniques to help you get started.

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The Laser Focus

It should be noted that everything on your channel center around one theme if you are going to run a health and fitness channel, your channels and videos should focus on health and fitness, not some beauty tutorials and gadget reviews or travel videos. By focusing on one topic, you brand yourself as an expert in that field.

The Science on YouTube

Take Your Business To New Heights With Video Marketing

A few years back, video marketing was considered a high priced activity for any business. It required cameras, cameramen, professional editors and time on TV channels; all these required heavy prices to be paid. However, with the popularity of internet more number of people can have access to it, along with the reduced price of cameras and other equipment have made video marketing an affordable and valuable method for business people to reach out millions of people across the globe. If you are still confused, this article shall provide you a few helpful reasons to start video marketing. Check them out as follows:

Good reasons to opt video marketing

• Adds a personal touch: Video marketing permits you to interact directly with the customers.

Why Ignoring Video Marketing Is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I've also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there's the popularity of YouTube, Snapchat, Twitter and Instagram's video platforms and capabilities that makes using video hard to ignore in today's business marketing landscape.

And it shouldn't come to anyone's surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

* A Facebook video receives, on average, 135% more organic reach than a photo. 

Why Does Your Business Need Video?

If you are looking for video production, then you appreciate the power of visual content in contemporary corporate communications. As a business owner, you should leverage visuals to own a piece of this rich market. The convenient location, vibrant economy, growing population makes a place perfect for any type of business be it a car dealership, restaurant, real estate company, taxi service or any other.

Video has emerged as the most popular business communication tool in the modern world and you should harness its power to grow your brand.

Why Video Production?

96% of B2B organizations use visual content in some way while 87% online marketers are already using these tools.

Small Business: First 5 Steps to Start Your Own YouTube Channel

Social media platforms play an important role in promoting a product or service online. Every social network has something unique to offer. Google's video sharing site, YouTube also does a great job by giving you an excellent opportunity for sharing your video stories with the world.

Let's first have a look at these vital YouTube statistics.

More than 800 million unique visitors each month Available in 43 countries and 60 languages. Over 10% of all views come from mobile devices. More than 3 billion hours of video are viewed every month. Around 100 million people socially interact each week.

If you want to market your services or products via videos online, YouTube is just the perfect option to go for. All you need to do is start your own YouTube channel and begin interacting with your audience!

Given below are the first steps to get started -

Sign In or Sign Up step 1

4 Tips on Using YouTube for Small Business

Video is a very powerful marketing tool for businesses regardless of size, but YouTube’s search engine driven, free-to-use model, ease of use, and mass market audience means it's a great channel for small businesses. You can share loads of information in a simple 2 or 3 minute video, presenting things in an entertaining and engaging manner. People love being entertained, and what better way to inform and educate than video? You show it, you tell it and then you show and tell it

Here are 4 Tips on using YouTube for your business:

1. Create and Customise Your Channel

Reasons Why Videos Are Becoming Essential Tools For Online Marketing?

Internet marketing is a new age of marketing with the introduction of the Web and progressive innovations. It must not be a shock that more companies today are engaging, vibrant internet marketing methods to increase market presence and sales for much better profits and market exposure.

As innovation advances, online video marketing is creating a huge hit among online company promos as web customer habits modifications to like visual marketing methods over conventional text-based alternatives. A bigger viewership drives more companies to delight in video marketing to protect more traffic to their sites.

Appeal in Video Marketing