Whether you currently possess or plan to start, a business
online or off, it would be wise to incorporate marketing video into your
marketing plan. Video marketing is taking the business world by storm and is
only poised to grow.
Why Is Video Marketing So Big? Let's explore that.
Whatever solution you give, whichever products you sell, you
simply should go where the clients are, and they are on the internet in
astounding numbers. The internet has grown exponentially since it became a
staple in homes in the 1990s. It has become an important, ever-expanding
market, giving brick-and-mortar stores a run for their money, if not putting
them out of business, sometimes.
Think about video rental stores (Blockbusters for example),
along with book stores as well as music shops which have actually all decreased
in physical numbers in the face of online competitors. Also, whether your
business is housed online or off, chances are good that you have a website. Why
does that matter? Websites need traffic, period.
It has been forecast that by the end of this year, three-quarters
of all internet traffic will come from consumers watching a video.
Do I have your attention now? Video Boosts Conversions
and Sales
In this technologically driven day and age, many consumers
who use to read the local newspaper ads for product and price feedback, now
look to the internet for pre-purchase information. Research suggests that at
least 40% of all consumers will browse the world-wide web before making any
financial decision to purchase an item either from online or from a store in
your local high street or shopping mall etc.
A video is that influential.
Want to learn more
about Online Marketing? Brilliant free training available, click here.
