One of the things that is really important for you to do in business is to master your craft. Just like your clients, it's essential that you know your business inside and out.
Part of that mastery is learning about your clients and
their businesses too.
It's not particularly necessary to work with a target
industry or niche (although that helps!), but success is something that will
come to you when your name comes to mind in conversations that you aren't even
a part of.
Your clients will give you referrals when they are in
conversation with their colleagues, if you make sure that your name comes to
their mind often, and in the right context.
So here are 3 ways you can become the go-to expert for your
clients:
Learn about their industry.
