What is a Marketing Funnel?
The idea of a funnel is used to illustrate the process a
potential client goes through as they become familiar with your products or
services.
Visually, clients enter the funnel at the widest part, the
top, then proceed to descend, stage by stage, leaving at the level they lose
interest. What you end up with at the bottom are the final few who have
purchased and love your product or service. These are the clients that
will keep coming back
Your goal is to raise the number of potential clients that
enter the top and lower the number that loses interest at each stage.
To accomplish this, you will need to have a conversion
tactic for each stage.
There are a few different Funnel maps out there that vary in
their vocabulary but each basically means the same thing, for the sake of this
article, we’ll go with the following terms:
- Awareness
- Engagement / Interest
- Discovery
- Purchase / Conversion
- Loyalty / Retention
- Advocacy
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