How To link Your Small Business Email Marketing to a Marketing Funnel

What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

• Awareness
• Engagement / Interest
• Discovery
• Purchase / Conversion
• Loyalty / Retention
• Advocacy

Grab our free Social Media checklist and free email marketing training here

Using Email Marketing to Get a Client All the Way to the Bottom

Top Tools for Optimising All Your Sales Funnels

Ready to start building out your sales funnels? I find that a lot of people are just lost when it comes to building out their funnels. There are a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

Leadpages - when it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you have at your disposal. They've tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your marketing funnel. The reason people like Leadpages is because it has a drag and drop feature that makes building your opt-in pages a breeze. It does come with a fee of $25/month if you pay annually. So before investing, you'll want to be sure you can recoup your investment. 

Business Planning - Do You Make These 5 Marketing Mistakes?

What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you're stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.

Mistake #1: Winging it

Ever hear the expression: Proper Planning Prevents Poor Performance? This ties right into your marketing strategy. If you want results, you have to put in the proper planning and formulate a strategy, then execute accordingly. This is why it is called a marketing strategy. It takes time, effort, and research to develop the necessary marketing plan. This is crucial to the success of your marketing efforts. Too many businesses "wing it" whether it be for lack of knowing how else to attack it or pure laziness. You worked too hard to get your business up and running. Put some effort and time into developing a formalised Marketing Plan. Figure out who your target customer is and the best way to market directly to that target audience. You may already be wasting effort and money on marketing to the wrong audience! Do your homework. We promise... you will save time AND headaches in the long run.

Have you built a sales funnel for your business? Free 14 Day trial here

Mistake #2: Giving Up Too Easily

6 Top Tools for Optimising All Your Sales Funnels

Ready to start building out your sales funnels? I find that a lot of people are just lost when it comes to building out their funnels. There are a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

Lead Pages-when it comes to building opt-in pages, LeadPages is one of the most powerful tools you have at your disposal. They've tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your marketing funnel. The reason people like LeadPages is because it has a drag and drop feature that makes building your opt-in pages a breeze. It does come with a fee of $25/month if you pay annually.So before investing, you'll want to be sure you can recoup your investment.

AWeber - When it comes to an email marketing management system, I choose AWeber.