Are you currently using webinars as part of your content
marketing strategy?
If not, you may have an outdated idea of exactly what a
webinar is and just how powerful webinars can actually be.
In the past, webinars were used primarily for product
demonstrations and to usher customers through a company's sales funnel.
Today, webinars are being used for everything from
list-building and panel discussions to interactive courses and mastermind
groups.
The 21st century webinar is all about engagement: allowing
your customers to connect with you and your brand on a personal level in order
to strengthen relationships and increase sales.
Here are the top 10 reasons to take a second look at
webinars:
1. Webinars work
