Are You Building Trust with Your Small Business Social Media?

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.

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Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

Use Your Content

Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connect with your consumers.

Next, convert the data into graphical form

5 Quick Tips to Boost Engagement on Your Social Media Pages

Before you plan your next post, start using these easy engagement tips to set your pages on fire!

Read on for our favourite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans!

Grab our free Social Media checklist and free training here 

1. Instagram - Boost Engagement & Conversions

50% of Instagram users follow at least one business, the app has continued to grow in popularity since being purchased by Facebook in 2012. Making Insta ideal for communicating your brand's message using visual content - however posting pimped up images is only one part of the equation. If it's engagement you're after (and it is... ), it's important to pimp up the captions that go with those awesome pics!

I've curated the main tips below; if you're after the real nuts and bolts see Aaron's full article at Social Media Today.

Write With an Authentic Tone of Voice - Instagram users aren't expecting a serious tone of voice - they're generally using the app in their free time to look at cool visuals and be entertained.

Include a CTA (Call To Action) - 65% of top-performing brands post on Instagram feature products. Directly instructing people to check out your product or make a purchase can work well on this platform.

Your Social Media Strategy Needs These Five Things For Success

So, you are a business with the hopes of making it big, right? Well, before you begin your ascent to the top, you need to really work on every facet of your business's image, and this is certainly the case when it comes to your social media strategy.

After all, social media is the hot thing right now that has everyone communicating, in an instant, about things they like & don't like, as well as what's 'in' or 'out'. If you want your business to be a success, you most definitely want to be 'in'.

But how do you make sure that your business is doing a good job? How do you know you're accomplishing all of your goals? Can you actually tell if you're reaching your target audience? It's these questions, and more, that need to be answered in order to keep from wasting time & money, two of your most precious resources.

Grab our free Social Media checklist and free training here 

So, as you decide it's time to ramp things up with your social media strategy, you'll need these five things to take you to the next level:

1. Defined Business Goals