Top Tips For Your Small Business Sales Promotion

What is a Sales Promotion?

When done correctly, sales promotions can transform a small business.    Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising.  In fact, the two are different.  Because, each entices a different part of the buyer’s nature.

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Advertising is emotional in nature.  It induces consumers to purchase products or services through images, sounds, and experiences. Sales promotions draw on a customer’s logic.

To get the most out of the efforts you put into creating a promotion, it’s important for you to promote your sales promotion. I know, that’s a lot of use of the base word promote, it’s confusing, but accurate.

Promoting Your Promotion

Are You Building Trust with Your Small Business Social Media?

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty.

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Trust is essential to building your brand, and even the best marketers in the world won’t be able to sell a product without first establishing trust with their customer base. They must create stories that offer a connection with their consumers.

But how do you go about building that trust?

Use Your Content

Using content is the most reliable method you have for developing trust with followers. Create insightful, meaningful content that will provoke emotion and establish a connect with your consumers.

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