Small Business marketing using Instagram
Instagram is an online mobile application that is used for
sharing photos and videos. Instagram is following in the footsteps of Facebook
and Twitter and has fast become a very popular social media tool. Instagram was
originally developed so that people could apply different filters to
photographs that they had taken on their mobile phones and would allow them to
easily upload and share these photos with friends (or account followers) using
the Instagram application. More recently video was introduced to Instagram it
can now be uploaded, but Instagram video clips are limited to between 3 to 15
seconds long.
Why are businesses turning to Instagram?
- There
are more than 300 million Instagram users worldwide.
- Approximately
70 million photos are uploaded per day.
- The
account is 'free' to set up so there are low barriers to entry.
- It
is a medium that allows for easy sharing of content 24 hours a day.
- What
sort of success have businesses achieved using Instagram?
- Businesses
such as Levis, L'oreal and hundreds of others have been able to use the
tool to:
- To
increase awareness of their products and services.
- To
increase brand recognition.
- To
showcase their community and pro bono work to inspire and attract
prospective customers to engage with their product, service or brand.
- Run successful promotions, competitions and giveaways.
