The Best Practices in Email Marketing - How It Can Impact Your Business

The internet era has witnessed a plethora of changes. From new and varied communication channels to data management across portals, business communication has also unveiled a new improved self.

The rising popularity of emails for communication has paved the way for email marketing.

Taking the world of business by storm, email marketing is the new buzzword in business communication. According to statistics, 82% of B2B and B2C companies are using email marketing to reach customers and prospects.

6 more statistics on email marketing:

1.       Email marketing has become indispensable to companies that use automation 

2.       B2C marketers have leveraged automation and witnessed conversion rates as high as 50%. 

3.       Triggered campaigns generate over 75% of email revenue 

4.       Email marketing continues to be a "buzz" phrase and businesses of all sizes understand the importance of enhancing email marketing lists with a primordial goal of using it to accelerate their business growth. 

5.       Perfect medium of communication with existing and potential customers 

6.       It is fast and cost-effective 

7.       Powerful marketing tool for targeted marketing across multiple channels. 

That is not all; research has shown that 84 percent of B2B marketing campaigns employ targeted email campaigns.

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5 Reasons Why Email Marketing Is Important For Your Internet Marketing

Over 34% of the general population overall utilise email. That is around 2.5 billion individuals. It's anticipated to increment to 2.8 billion email clients in the following 2 years. That is correct, email's prominent. The Radicati Group, who concocted that data, additionally figure that the world sends around 196 billion messages day by day. Out of these 196 billion messages the larger part, 109 billion, is email business.

We should put it basically. Email showcasing is an energetic and capable approach to interface with individuals. Bringing it home, consider your own encounters. Do you even know any individual who doesn't have an email address? You likely get various HTML messages every week (I beyond any doubt do). You read them, get motivated by them and even anticipate the following one. Email marketing services is a major piece of our lives.

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So far assuming Email Marketing is not something for your association? Give us a chance to give you 5 reasons why Email Marketing is a channel try not to be disregarding.

1. More effective than social media (for customer acquisition)

Email Marketing: Do You Want To Triple Your Return On Investment?

One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy than email. But, is a social media post really as effective as an email? Before we answer that question, lets state a well-known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing?

Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. A great deal of organisations today use email marketing. Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing.

Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.

Do You Really Need Email Marketing?

If you want to improve your customers' or readers' experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking greater engagement. Greater reach.  Greater click through rate and more. As many experienced marketers say, " the money is in the list". Some even say "your net worth depends on your network". In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics.

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The sites which produced those stats will be mentioned at the end of this article. So, let's get into the advantages of using email marketing:

Potential Reach: