The Best Practices in Email Marketing - How It Can Impact Your Business

The internet era has witnessed a plethora of changes. From new and varied communication channels to data management across portals, business communication has also unveiled a new improved self.

The rising popularity of emails for communication has paved the way for email marketing.

Taking the world of business by storm, email marketing is the new buzzword in business communication. According to statistics, 82% of B2B and B2C companies are using email marketing to reach customers and prospects.

6 more statistics on email marketing:

1.       Email marketing has become indispensable to companies that use automation 

2.       B2C marketers have leveraged automation and witnessed conversion rates as high as 50%. 

3.       Triggered campaigns generate over 75% of email revenue 

4.       Email marketing continues to be a "buzz" phrase and businesses of all sizes understand the importance of enhancing email marketing lists with a primordial goal of using it to accelerate their business growth. 

5.       Perfect medium of communication with existing and potential customers 

6.       It is fast and cost-effective 

7.       Powerful marketing tool for targeted marketing across multiple channels. 

That is not all; research has shown that 84 percent of B2B marketing campaigns employ targeted email campaigns.

Grab our free Social Media checklist and free email marketing training here

But do all the contact details remain the same?

Change is the only constant, particularly in the ever transforming digital era. It is therefore quite usual for customers to change their contact details on a regular basis. Research has reiterated that names, addresses, email addresses and telephone contact details keep changing on a regular basis.

With constant change of address and telephone numbers, it is hard to keep up with the most recent and up-to-date mailing data. But what if you can improve the existing data and maintain lists that can help in getting maximum returns.

That is exactly what we can do to your existing database. Email appending can help you get access to nothing but the most relevant and tele-verified mailing data. Such exhaustive lists can maximize your campaign success. All numbers are validated and collated from reliable sources.

Why choose email appending services?

Email appending is one of the most versatile and helpful tools for email marketers. It helps businesses in the long run. Although it has been around for a while now, chances that businesses have exploited it to its full potential remains a question.

With a surplus of appending solution providers, it is difficult to choose the one that is apt for your business.

So, how will you make a choice between what is right and what is the most feasible solution for you?

First and foremost, you ought to understand what email appending is. In simple terms, email appending is the process of adding a missing email address into the customer record based on the other details.

Wait, are you a seasoned email marketing professional? If the answer is yes, then you have certainly used email appending to market your campaigns effectively.

A few advantages of email appending:

According to email marketing experts, there has been an estimated 30% increase in ROI when marketers have used email appending. Regular cleansing and appending services ensure that you spend less on data hygiene processes.

Email appending is a cost effective procedure that not only amplifies your existing data but also helps to build stronger brand presence.

A peek into Email service Best Practices

Knowing the vendor`s track record:

Look for a vendor with the most compelling track record. Choose a good and reliable one and find out how the email append service provider handles bounces and grievances.

1. Append customer data-only

This is a valuable piece of information. In order to improve email marketing results, most marketers will avail email append from unknown service providers who are not much bothered about reputation and compliance. In case you go ahead and append the prospect file and communicate through emails you are in essence breaking a law. It is best to avoid this as the penalty can be quite severe.

2. The quality of data determines your campaign results

It is a mandate for marketers to use quality data that is one of the key factors for successful marketing campaigns. Email appending if done the right way improves the quality of data which in turn helps business communication to reach targeted audience effectively.

3. Source of email appending service

It is important to ascertain that your email append provider always provides the source of the email address. This is helpful if any problems arise in the future. In case of any complaints you should be able to provide them the source of the name and then remove it from the database immediately.

Grab our free Social Media checklist and free email marketing training here

By Jeremy Taylor - Article Source: EzineArticles.com/9760578