In this digitalised world, technology has made it very easy
to reach your targeted audience.
Small business owners are always looking for marketing that
is credible, measurable and cost-effective!
Email marketing is imperative for the success of a business.
What problem most businesses face? Simply said, most businesses don't know how
to do it right. Picking the best online marketing software for mass email has a
direct impact on the success of your marketing campaign.
What is Email Marketing?
Email marketing is a term defining the action of businesses
sending a message. This message is sent to a group of people through the
electronic mail. It includes advertisements, sales or solicitation. Any email
that helps in generating customer loyalty and trust in the product. Therefore,
email is an efficient way to stay in touch with your customers and promote your
business.
Moreover, with the help of small business email marketing,
you can easily reach a wider range of clients. This saves money and time and
provides a go-to database you can tap into when you have a special promotion or
product announcement. It can be said that there is no guarantee that your
message will reach 100% of your targeted audience, but then again no online
marketing can guarantee that.
Grab our free Social Media checklist
and free training here
Let's take a look at 10 reasons why sending email tops
any form of online marketing.
Small business email marketing is
beneficial for all the business regardless of their size.
- Email
has a Larger Reach
Most of the people believe that social media is the best way
to reach an audience. But they don't understand the importance of email. In
2013, the total number of email accounts was 3.9 billion. According to
Radicati, there was a prediction that number of email accounts by 2017 will be
4.9 billion. Furthermore, it can be said that email is the currency of the web.
The reason is that whoever is online has an active email ID. Thus, there is no
way better to than email to reach a wider range of customers. Email is growing
at an exponential rate.
- Creates
Brand Awareness
When you send an email to your clients, you are exposing
them to your brand and business. With the help of strategic planning and smart
design, your business will build value with ongoing email campaigns. This will
lead to you staying at the top of your customer's mind. Further, it will
increase the chances of potential customers to buy your products. As a result
of this, you can turn the clients into loyal customers.
- Cost
Effective
What is the most appealing benefit of email marketing? It is
the return on investment as the businesses does not have to incur postage fees
or advertising fees. Email grows your list and contact database with each
campaign sent or email list purchased.
- Segmentation
With the help of small business email software for
marketing, you can send emails to subscribers who meet the specific criteria.
For instance, there is a sale of sports goods. The email can be sent to those
customers who have an interest in sports. A report stated that those who used
segmentation in the email have improved the chances of engagement.
- Call
to Action
Another benefit of email campaigns are that it calls to
action. Email marketing is a great tool for taking advantage of impulse buying.
It allows the customers to see a good offer and buy it within just two clicks.
With a great call to action and link to check out, email newsletters can
increase sales.
- Easy
to Track
It is easy to see where you are doing something wrong in
email and sending multiple campaigns with different subject headers is a great
way to split test and see what's working best for your particular email list.
This small business marketing software lets you track, conversion and click
through rates. This provides is a chance to see how the campaign has improved.
Moreover, if there is something wrong, you can easily and quickly correct the
mistakes.
- Result
Seen Immediately
When a business sends an email, they can witness the results
in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense
of urgency and convinces the subscribers to take action immediately.
- Easy
To Create
To make email marketing successful, you don't need a huge
team. You can without any trouble create an email campaign with the help of
templates, images, and logos. Then simple paste or write in your message and
call to action. A great email marketing software will also track your opens,
and clicks and provide complete statistics.
- Shareable
The customers can easily share the best offers and ideas
with their friends and family. They can do this just with a click of a button.
Apart from this, your customers can introduce your business to a new market.
- Email
will be Around
Email has been around for a lot years. In 1978, the
historical first ever promotional email campaign was sent. It was sent to
almost 400 people. Since its inception, email has been growing consistently.
Previously you needed a developer to create an email but now you can easily
send emails.
Hence, creating an email list is a stable and long-term
investment. It will be beneficial in the years to come.
Grab our free Social Media checklist
and free training here
By Rodney Gray - Article Source: EzineArticles.com/9653715
No comments:
Post a Comment