7 Tips To Use Instagram in Your Small Business Marketing

Instagram, once the red-headed stepchild of the social media world, has now turned into a runaway beer truck, exceeding 700 million users in early 2017. Small businesses are now adopting the social media platform as a primary method of generating revenue. Today, Instagram boasts over 1 million advertisers.

So if everyone else is on Instagram, why isn’t your business? Not leveraging Instagram for your small business is a lost opportunity, and should be remedied immediately! The potential Instagram provides from a marketing perspective is enormous! So let’s get started.

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Here are a few tips on marketing and gaining a following:

Use Those #hashtags

Six Tips To Grow Your Instagram Followers

As Instagram continues its meteoric rise in both monthly user base and saturation metrics, it makes sense for small businesses to get on board. Statistics show that engagement rate on Instagram is much higher than either Facebook or Twitter. Not making Instagram a part of your marketing campaign is a mistake your business cannot afford to make.

With that in mind, here are a few strategies on how to grow your Instagram following:

Post Daily

Get into a regular flow when posting to Instagram, but don’t inundate your followers with content. A few times a day is probably the ideal number. Quality content combined with consistency will do more to drive up your number of followers than flooding their feeds will.

Share on a regular basis so you can discover what works best for you and your business. Provide creative, engaging content, and you’ll be rewarded with not only more supporters, but followers that are interested in your content.

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