As Instagram continues its meteoric rise in both monthly
user base and saturation metrics, it makes sense for small businesses to get on
board. Statistics show that engagement rate on Instagram is much higher than
either Facebook or Twitter. Not making Instagram a part of your marketing
campaign is a mistake your business cannot afford to make.
With that in mind, here are a few strategies on how to grow
your Instagram following:
Post Daily
Get into a regular flow when posting to Instagram, but don’t
inundate your followers with content. A few times a day is probably the ideal
number. Quality content combined with consistency will do more to drive up your
number of followers than flooding their feeds will.
Share on a regular basis so you can discover what works best
for you and your business. Provide creative, engaging content, and you’ll be
rewarded with not only more supporters, but followers that are interested in
your content.
Grab our free Social Media checklist and free marketing training here
Grab our free Social Media checklist and free marketing training here
Promote User Content
