If you've never created a webinar before, the thought
of webinar marketing can
be really intimidating. You're probably wondering...
- How
will I work out the technical aspects of holding a webinar?
- How
do I give people access to the webinar?
- What
platform should I use for hosting the webinar?
- What
should the webinar be about, anyway?
- How
do I get people to attend my webinar?
Don't worry! While webinars are certainly more technically
involved than other types of content marketing, once you get the first one under
your belt you'll be off to the races.
Here are five easy steps to creating and marketing your very
first webinar:
1. Get hyper-specific on a niche topic
The phrase "go big or go home" does not apply to
webinars. That is, you don't want to try and cover a broad topic in a single
webinar, and leave your audience with a grand overview but no specific
takeaways.
Since webinars are typically under an hour in length, it's
important to deliver valuable, actionable tips and strategies within the
allotted time.
Instead of holding a webinar on "gardening," for
example, you might hold a webinar on a specific topic such as "Top 10 Tips
Tor Harvesting Tomatoes In The Gall," or "How To Plant Sunflower
Seeds In Dry Soil."
CLICK
HERE for '7 Secrets to Making Big Money with Webinars
Strategy'.
