Most likely, you understand the value of LinkedIn (at least,
to some extent) and you are trying to use it as much as possible for your
business. That may or may not be working very well for you. It really all
depends on what you are doing and how those features apply to your particular
business. However, there are some less-well-known features and tricks that may
work extremely well for you. They are, in many cases, a well-kept secret.
LinkedIn and its amazing potential
You may use the free version of LinkedIn (don't worry, you
are not alone; many, many people do the same thing) or you may feel that having
access to additional features on LinkedIn are worth paying for so you have a
subscription to the premium version of the tool. Well, you may be correct when
it comes to some of the features that you are using for your business. Most
likely, you are using a combination of features that are part of the premium
version and some that everyone who is a part of LinkedIn is allowed to use
without paying a penny.
Leveraging LinkedIn Groups
By now, it is probably safe to assume that you understand
the importance of not only posting content on a frequent, consistent basis but
also the importance of syndicating that content so that many other people are
able to benefit from what you are writing, sharing, offering, etc.
You may or may not be aware of the fact that in LinkedIn
(this is true of the free and the premium versions), you are allowed to join up
with 100 groups. It certainly makes the most sense that those 100 groups (or,
however, many you choose to join) should all be relevant and appropriate for
you and your business and brand. When it comes to your groups on LinkedIn, the
important elements that you will want to capture are how many people have
viewed your LinkedIn profile, how many connections you have on LinkedIn, how
many groups you have joined, and whether you use the direct messaging feature
on a regular basis to communicate with your connections.
The advantages that LinkedIn offers you
If you take advantage of all that LinkedIn has to offer (we
will be discussing those secrets in a little while), you will begin to embrace
the fact that LinkedIn enables you to gather information on other businesses
and people, communicate with people who you knew at some point on a
professional level. You may have lost touch with those people but perhaps it is
now the time to reconnect with them. LinkedIn also enables you to establish new
relationships with people whom you hope to do business with at some point.
Aside from LinkedIn's wonderful features in general, there
are several different things that you can do, which will produce a positive
result for you, and which you may not have considered or even realized existed.
- Evaluating
your competition: LinkedIn allows you to gather intelligence on
your competitors by simply conducting a search with the names of those
businesses. Once you have put in the name, the tool will generate a list
of positions within the company. Once you have that information at your
fingertips, you can get a handle on who works at that company and that
will tell you where the strengths of that particular business lie. By
looking at the number of people in any given competing business (including
the positions that those people hold), you can get to know exactly what
level of competitor that business is for you.
- Checking
out potential employees: LinkedIn can be extremely helpful in
this regard. Let's say that you are seriously considering bringing on a
high-level, experienced individual and, of course, they look great on
paper. LinkedIn can reveal a lot more to you about the person than the
person may be willing to reveal about him- or herself. If you can obtain
that information before you actually decide on whether you will hire the
person, it may save you a great deal of grief before you make a mistake
that will be rather difficult to get out of.
- Finding
top-calibre people with whom you want to connect: You may want to
connect with someone but you can't locate them online. You may need to
connect with these particular people in order to do your job (or to allow
your business to accomplish what it needs to accomplish). LinkedIn allows
you to easily obtain information that saves you countless amounts of time
and effort in order to go from Point A to Point B.
- Using
LinkedIn as a bridge to establish relationships: If you have been
hearing about a particular individual but you just could not figure out
how to actually connect with that person, if you meet the person just
once, it is appropriate and acceptable for you to invite that person to
connect with you on LinkedIn. The chances are very good that the person
will accept your invitation. From that point forward, you can build a
meaningful, mutually beneficial relationship with that person.
- Gathering
leads straight from your profile: Are you aware that you are able
to do this? In fact, it is very easy to accomplish. If you have written an
eBook or a white paper, you can put that on your LinkedIn profile as well.
You can put the links to the publication(s) on your summary and then you
can continue to share those links on a daily basis.
There are many other secrets that are well guarded and that
most people are completely unaware. For example, you can create a public URL
that is customised to your profile, there are seven different profile photos
that you should avoid (such as grainy or pixelated, a self-portrait, a photo
with too little light, a photo that is not appropriate for your niche, a boring
photo, a photo of you taken at a party, or no photo at all. You may or may not
be aware that you can use up to 2,000 characters when writing your LinkedIn
summary, and LinkedIn apps may be extremely advantageous for you and for your
business.
Conclusion
Even if you feel that you have been using LinkedIn
effectively and that it is helping your business to gain momentum and to make
great progress, there is still a lot more that you can do with it and you
should still explore a lot of territories, which, up to this point, is untapped
by you. LinkedIn still has a great deal of, which, up to this point, is
untapped by you. LinkedIn still has a great deal of potential and it is an
excellent place to work your way up to becoming an influencer. You should
always keep in mind that the content that you share on LinkedIn is valuable to
other people. Those connections will appreciate every word and you will be
rewarded in some way that you can't even imagine.
By Michael Cohn - Article Source: EzineArticles.com/9302781
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