LinkedIn is one of
the niche social media channels and it is designed as a professional networking
tool as opposed to the personal and more informal platforms such as Facebook,
Pinterest and even Twitter. Small to mid range companies in particular find it
extremely effective in creating a solid network and business relationships that
will increase their share of the market.
But how does a
platform geared towards making business connections work in terms of promoting
your business? We’re going to look at six strategies that will ensure
your LinkedIn presence truly pays off.
1. Make Valuable
Connections
Like any social
networking site, the ultimate goal of LinkedIn is to connect people. Giving you
access to new leads or new business associates will help bring about potential
opportunities you may have not had access to. Get started by searching for friends
and associates based on your email contacts but by no means stop there. You
want to get to know people you don’t already know. Start looking at LinkedIn
Groups and connect to people in your industry or your location. You can
also use the Advanced Search option to target a specific market and find
people, companies and industries of interest by keyword. You can also
search for specific companies and job titles should you aim to market your
products or services to a very specific audience.
Grab our free Social Media checklist and free training here
Grab our free Social Media checklist and free training here
2. Build Your Authority
by Showcasing Your Knowledge
