You simply cannot have a good online marketing plan if you
don't involve yourself with email marketing. Email marketing, when done
correctly, will enable your business to attract new customers, keep existing
ones, up-sell, cross-sell and cut costs. Let's take a look at some of the
specific ways that email marketing can help your business.
It Allows You To Automate Your Business
If you're running a small business, you're probably busy
doing lots of different tasks. An email marketing autoresponder acts like your
silent salesperson who works for you 24/7.