There is a big chance that the target market you are looking
for is similar to yourself. After all, you are probably into a subject that
really rings your bell and that's why you want to spread the word. Like us; we
are learning about online marketing and defining our target market so that what
we write, actually reaches the people who might find it useful. It really all
comes down to these 5 steps to get to know your target market.
1. Who are they?
Since people are all over the place with their interests,
and in the online world the common demographics are not that useful anymore, we
must think differently. Bring your audience to life in your imagination. A good
way to get a first feel for things is to think of their personality traits. For
instance, you can use the DISC method to assess yourself and think about what
pushes your buttons. Then compare this to who it is you think that will be your
audience. See where you are at by finding a free online DISC test.
Keep asking questions. Are they young or old? What is it
that makes your heart beat faster? Do they consider wealth and freedom the
highest good? Are they more into health or sustainability? Would they have a
specific skill set like computer programming, maths, painting, or singing?
Do you want access to some of the best targeting out there?
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2. What do they do?
