Effective Email Marketing

If you own a website, then the next best thing you need to do is to build rapport with the visitors of your website. You do this by investing in email marketing. Email marketing is all about sending commercial email messages to a group of people who have given their permission to receive those emails.

Email marketing can help turn a visitor to your site into a potential customer. A visitor to your site may be looking for information related to his/her problems. He/she may read an article on your website that addresses the problem. If your website is selling a product or service that helps to alleviate the problem, then the visitor may buy the product or service you are offering to help them overcome their problem. There are many factors that affect the customer's decision on purchasing your product. It may be due to the price or the problem they are facing may not be that severe (i.e. they could do something to get temporary relief from the problem). Either way, Email Marketing is designed to let potential customers know that your website is offering information that addresses their need or problem.

Click here for a free "Growing Your Business with Email Marketing" guide.

The Best Social Media Platforms to Use in Your Business

How does one establish the best social media platforms to use in business?

As a company owner, your action plan is potentially never ending, so adding social media administration to your ever growing list of priorities can appear to be somewhat daunting.

There are a number of very distinctive platforms that are available to you and it often seems close to impossible to find the time to be able to engage and start using them all.

But the crucial point to remember is that one does not need to be on them all!

With only a limited amount of time and resources, your first task is to find out the social media platforms that will be of direct benefit to your business. In order to see, which would be the most appropriate for you, here is a quick guide as to what you should look out for. But first do need to decide if you really need to be on Social Media in the first place? That question should be a no brainer!

How To Verify Your Small Business Listing on Google - Video

Have you verified your small business listing on Google My Business?

If you haven't, you are missing out on a golden opportunity to promote your small business especially to your local community.

Watch this video on how to verify your small business on Google My Business.

By Martin Goldthorpe

5 Easy Steps to Grow Your Small Business Now!

Do you want more sales for your business? Do you need success not failure?

If you really want to know how to help your business grow then read on, I’ve been helping small business owners for nearly 20 years and I see that by making a few changes, sales will grow dramatically.
   
Let me be CRYSTAL clear about this ... I want to show you:
   
--- The EXACT Google changes you can implement to help you rank above your competitors and get more sales.
--- How to use Facebook and Twitter to target customers who already WANT to buy from you.
--- How to use your database to deliver new, regular, repeat sales.
--- 4 great ways to entice new customers (YOU CAN’T MISS THIS)
--- The Single biggest MISTAKE that small business owners make (and you are probably doing this now right!)
   
I’ve helped literally dozens of small business owners to make more sales using these up-to-date marketing techniques and they are relevant to any market, product, business or niche.

I will be presenting a LIVE webinar that is FREE to attend entitled  ‘How To Increase Your Sales Dramatically Using Free Online Marketing Tools…in 5 Easy Steps‘.
     
Make sure you don't MISS OUT! Start growing your sales NOW! Reserve your place by CLICKING HERE!

You know, what?

I’m really passionate about helping other small business owners just like me. I know that these 5 simple steps will improve your business and maximise your sales and profits… today!

If you think that sounds too good to be true, do me a favour and check out the webinar now!

REGISTER HERE to watch the live webinar now and I will reveal the answers to...

>>> Turning your website from being an online brochure into a sales generator!
>>> How to use social media to get sales enquiries for your business
>>> Steal business from your competitors with Google’s help
>>> Getting your customers to buy more from you

Here’s to getting the sales you want for your small business.

By Martin Goldthorpe

How To Increase Your Sales Dramatically Using Free Online Marketing Tools… in 5 Easy Steps

You might have noticed that a lot more people are using online marketing to generate new sales for their business.

There are a few really good reasons for this:

- Online marketing is much more affordable than traditional marketing

- You get free targeted traffic to customers who want to buy from you

- Customers can buy from your business 24/7, 365 days a year.

- You can manage your marketing from anywhere, anytime

- The web gives you access to many more customers

I have been doing online marketing for over 15 years now, building huge mailing lists and generating sales consistently. 

As a result I’ve helped dozens of small businesses create new sales opportunities that have taken them to the next level.

I’m running a FREE live webinar

8 Awesome Tips About Lead Generation To Skyrocket Your Business

Are you a business owner? Lead generation must be important to you if you are. To do it right, you need to develop a lead generation strategy. Learning more is easy, just check out the content below.

1) Be careful about buying email lists to use for lead generation. A lot of companies swear their lists are fresh, but quite often 30% or more of the names you are purchasing will be out of date. Prior to purchasing, negotiate with the list selling company in regard to this. You should get a partial refund if a percentage this high is noticed.

2) Go to networking events in your community.

Reasons Why Videos Are Becoming Essential Tools For Online Marketing?

Internet marketing is a new age of marketing with the introduction of the Web and progressive innovations. It must not be a shock that more companies today are engaging, vibrant internet marketing methods to increase market presence and sales for much better profits and market exposure.

As innovation advances, online video marketing is creating a huge hit among online company promos as web customer habits modifications to like visual marketing methods over conventional text-based alternatives. A bigger viewership drives more companies to delight in video marketing to protect more traffic to their sites.

Appeal in Video Marketing

Steve Jobs's Top 10 Rules For Success

Learning from those that has been there and done that is something that we should never stop doing. We don't and can't know it all especially in this modern world where things change so often.

In my business career I remember using a fax machine for the first time, a computer for the first time, sending an email the first time, searching on the WWW for the first time, joining Facebook and Twitter etc etc. The list is long!

I try and learn something new EVERY DAY, it helps me teach my students and inform my clients.

By Martin Goldthorpe

15 Infallible Ways to Increase Your Followers in Different Social Media Platforms in an Instant

Social Media has become a global phenomenon which has made millions and millions of people worldwide to be engrossed in its use, but for a social media page to be a booming success especially in the world of entrepreneurship; one has to exhaust all the efforts to attract loyal followers. Here are some of the most valuable recommendations on how to make this possible:

1. Market Yourself

Obviously, the very first thing to do is to encourage and persuade people to follow you and what best way to do this is simply to "ask them to follow you". This could be effectively done by making your page available in social media pages so social media aficionados will no longer take too much time to look for your profile. This can be done in ways such as: 

How to Optimise Your Website for Local Search - 13 techniques to improve your rankings locally

If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.

Since many marketing initiatives are of a more global nature that don't help you at all, there's actually a few specific things you can do to ensure you get visible in front of the local people that you want to attract to your business.

Aside from using targeted Facebook and Google Ads, local search optimization can help your business be found in searches when people are looking for a business likes yours in their area.

So what can you do to get your website to rank better for local search?

Here's 13 techniques to improve your rankings locally:

How to add or claim your small business on Google

How does your business appear on a Google Search or in Google Maps? If it is not as good as your competitors it may be because you haven't claimed your business on Google!

This really helps you as you can update your profile, add your opening hours, gather reviews and start getting found.

This video, from Google shows you what you need to do help your small business and your Google rankings.

Hootsuite Review: Save Valuable Time With Hootsuite!

As busy entrepreneurs our days often speed by and time trickles away before our very eyes. The struggle to keep up with the demands of business is a daily battle, and any "work-around" or time-saving tool that adds precious minutes to an already stretched thin day is not only welcome, but appreciated.

Social media, as necessary as it is for business growth and lead generation, is just one more task many business owners struggle to fit in their already busy schedules. When juggling multiple social media accounts, third party tools like Hootsuite can be a time and life saver. Designed as a dashboard, Hootsuite allows users to connect to Facebook (business page and personal profile) LinkedIn, Google+ and Twitter, and schedule content to be seen on these channels.

"Hootsuite is a third party service that allows businesses, organisations, and individuals to monitor, manage, and schedule their social media marketing activity by scheduling tweets and updates into the future."- Hootsuite

Click here for a FREE 30 day trial with Hootsuite to help you manage social media for your business.

Local Marketing Efforts That Will Gain You Strong Foothold In Your Community

If you are a small business looking for ways to trounce your biggest competitors in the industry, it would be a big idea to focus first on dominating the local market. The local strategy does not mean that you do not have big dreams for your business, but it is rather a plan to gain that strong foothold to the people closest to you before spreading your wings to the rest of the world.

Businesses that have a strong presence and good reputation in their localities have better chances of easily penetrating other areas. A local marketing plan will therefore always get you great rewards as long as you know how to best approach it. Below are some of the ways you can localise marketing efforts to find strong grounding and foundation right at home before exploring other markets.

1. Enhance Google local profile 

10 Email Marketing Best Practices

Primary! Social! Promotional! Ya... it is the format of our Gmail accounts. It has been incorporated long since today, and is the most lively adopted format which is heartily adopted worldwide. Why it has been divided so? It has been employed to enhance the functionality and the look of the Gmail accounts and you have surely felt the difference when all mails were merged and when all are dispersed into the chunks. Emails are the most professional and technical approach to transfer any attachment and to making on-line diverse deals. Actually, the mail you have sent to your client should be engraved with proper format and the language you will use.

Gone were those days, when email ids were identified by only mails and attachments. It is the cut throat era in which email marketing is in vogue. Email marketing is the type of direct digital marketing tool that employs the electronic mail for the purpose of delivery of commercial message.

Still Not Having a Mobile Friendly Website in 2017?

In 2015, Google unveiled a change to the search engine algorithms which is now considered as a ranking signal in a website's mobile presence. For this reason, responsive design is a must.

In other words, a website has to be accessible on a smartphone.

It should contain the following elements: 

• Clear text that does not require zooming
• Enough space for tap targets
• No horizontal scrolling

You probably can recall that viewing a website on your phone some time ago was not a favourable experience at all.

During 2017, the amount of Smartphone users worldwide will exceed 2 billion.

Sales Skills for Small Business Owners

Selling is a very important aspect of any business and although many small business owners don't like to consider themselves as 'sales people' per se in reality small business owners are actually key sales people who know their business and product or service offering better than anyone else in most instances. Let's identify what some key sales skills are and discuss how they can be further developed.

In a nutshell the key 'must have' sales skills include:

• Confidence
• Relationship building skills
• Listening
• Persuasion
• Product / service knowledge

Most of the skills listed above will be familiar to you, but I bet you are wondering, how can I apply this and learn to become a better sales person?

7 Tips To Grow Sales Using Social Media

Social media has become a selling force for the marketing world and marketers are taking a great advantage of it. Recent survey shows that about 75% of sales and purchase decisions are done through social media evaluations in one way or the other. Even the way we do business and maintain customer relationship has changed drastically within the last few years all because of social media. 

The traditional way of selling both offline and online has changed from email marketing, networking, phone calls and face to face discussions to almost complete social media selling. That been said doesn't mean our traditional ways of selling are no longer good or in use but, we rather make better use of them combining social media selling information and experiments to grow sales using social media.

Growing sales using social media

5 Tips for Writing Website Content for Your Small Business

Regarding your online presence, your website is, in essence, an ambassador for your business. 

Through it, you present your small business to your customers so they can understand all you offer.

Are you conveying a clear and compelling message through your website content? Here are 5 tips for writing website content that engages your niche market:

1. Make your copy current

Don't assume you can toss any old article or other form of content on your website to fill up space and engage your site visitors. People check out... and stay on... websites that offer timely and useful information. Update your site regularly on what products and/or services your business offers.

2. Have a focus for each page on your site 

Small Business Marketing: Free Webinar Training to improve your business marketing

You might have noticed that a lot more people are using online marketing to generate new sales for their business.

----> Click the link below to get on the webinar
   
WEDNESDAY 8TH MARCH 10am to 11am   GMT https://attendee.gotowebinar.com/register/5949892106055752195

WEDNESDAY 8TH MARCH 7pm to 8pm   GMT https://attendee.gotowebinar.com/register/8777100439416734979

There are a few really good reasons for this:

- You get free targeted traffic

- The cost is almost nothing to set up on various social platforms

- You can harness them to deliver new sales leads

- They work for any niche / profession

I have been doing online marketing for over 15 years now to market products, build mailing lists and generate new sales.

As a result I’ve helped dozens of small businesses create new sales opportunities.

You should seriously look into this; I’m running a free live webinar and I would love to show you some simple steps you can take to improve your marketing. I’ll talk about;

- Website changes that help sell your products or services

- How to use Facebook and Twitter effectively to bring more customers to your business

- Google tips to make your business stand out

- How to sell more to your existing customers

I will teach you in 5 easy steps, exactly 'How To increase Your Customers Dramatically & Grow Your Business In 7 Days Or Less…In 5 Easy Steps'.

----> Click the link below to get on the webinar
   
WEDNESDAY 8TH MARCH 10am to 11am GMT https://attendee.gotowebinar.com/register/5949892106055752195

WEDNESDAY 8TH MARCH 7pm to 8pm GMT https://attendee.gotowebinar.com/register/8777100439416734979

I'll see you on the webinar.

By Martin Goldthorpe

Email Marketing: 6 Tips to Get You Started Building Your List

After much research, the Direct Marketing Association found that the smartest email marketing plans bring in $43 for each $1 spent.

If you are just getting started with email list building, take note of these statistic, and use them as motivation. Here are 6 tips to help you create your own smart email marketing plan.

1. Give New Subscribers Valuable Opt-In Freebies

In order to start your email list you are going to have to give something away for free. These opt-in bribes should be something most people would pay for, but you give away without charge.

Not only will this make converts out of casual visitors, but will show people you have integrity in dealing with your subscribers. Your generosity and honesty will make everyone on your list eager to open every email you send them.

Click here for a free "Growing Your Business with Email Marketing" guide.

5 Tips for Small Business Success

As a small business, we face certain challenges that can add stress and anxiety to our daily lives. It is not always easy meeting payroll, hiring, figuring out what platform to market on and managing the finances. But, millions of small business owners do these things every day and their businesses thrive.

Here are 5 Tips for Small Business Success

Write Down Why You Started

As a small business owner, you may find yourself living on a roller coaster. Some days you feel like you are going to take over the entire universe while other days you fire yourself and walk off the job. And, early on in the small business process, you have more firing and walking off the job kind of days. It is in these days that you must remember your "why." Why are you doing this? Why are you so passionate?

Top 13 Ways Landing Pages Can Build Your Business

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that's constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

That's always been my goal with writing these business-related articles - to help you get the clarity you need to be able to move forward in an informed way.

So today's article shares some insights into landing pages.

These pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That "something" is detailed later in this article but first, let's explore what they are.

What is a Landing Page?