Small Businesses: Top Tips to Optimise Facebook Ads

Facebook is not just a social media for interacting with your friends. It is an important tool for increasing the profitability of your business as well. You can optimise your Facebook Ads now so that they get enough visibility and provide you with the returns that you were longing for. A lot of people give up too easily if their ads are not generating income; however, you need to understand that it takes some smart working and following basic tips to monetise yours. Here are some tips to create your Facebook ads in the most successful way possible. When you follow these, you will become a professional in no time.

1. Create different ad sets for the same ad

When you are planning to post an ad on Facebook, you cannot expect different groups of people to react to it in the same way. So, you need to do two tasks for a single ad - create different ad sets or the ways in which you want to track your audiences towards each set and create segments of your audiences.

Small Business Advice: Build A Winning Business Model

Whether your company is a start-up or several decades old, the business model is the hub around which all activities revolve. The business model is the blueprint that shows company leaders how to create value and build a money-making enterprise. It is the engine that drives revenue and generates profits.

Fail to devise a winning business model and you will not build a business that succeeds over the long-term. Creation of a profitable business model is a multi-disciplinary exercise that encompasses marketing, sales, strategy, operations and finance.

Identify the primary customers (Marketing)

7 Creative Ways To Inject New Life Into Your Marketing Plan

All companies will find themselves at odds with their marketing strategy. This isn't to say that they are not getting the results they want from the plan. It just seems as though the plan in, and of itself, grows a bit stale and worn. What's more, all successful companies find that in order to stay on the cutting edge and attract new customers, they need to tweak their marketing approach to appeal to new audiences.

It’s a risk that has tremendous rewards, and even more key is the idea that you don't have to go too crazy with new approaches. With these seven slight, creative tweaks, you can breathe new life into your marketing:

1. Use Social Media a Little Differently

Tips and Tricks to Promote Any Small Business

According to leading marketing experts, there are few key things that companies need to keep in mind to make sure that their efforts are well rewarded with more customers. These tips and tricks will help the smallest business see an increase in sales.

Street promoters 

These promotions are one of the oldest ways to promote a new product. Simply hire some staff from another company that specialises in street promoters, and then pick a new product to promote.

As street promoters hand out free samples, coupons and other great things, more and more people will want to spend their money in the business, especially if they get a mouth-watering free sample. 

Guarantee that street promoters draw a crowd by giving out one of two things: the newest addition to the menu or the most popular item on the menu.

Social Media 

Optimizing Your Keywords for Selling Your Products and Services

Selling your products and/or services, whether online or in a brick-and-mortar store, requires content. The content must contain keywords and/or keyphrases for effective searchability. The content must resonate with the people who are reading what you have to say and what you represent. In short, your content must connect with your readers on an emotional level.

Choosing the most effective keywords and/or keyphrases 

If you know anything at all about content, you know that keywords and key phrases are important for your business because you need them to allow other people to find you through those words. When a person is searching for what you do or what you produce, you want to be the first person to pop up. If your content is everything that it should be, you will find yourself at the top (or near the top) of the search engine's pages. Of course, it seems like a very simple process to put the proper keywords/key phrases into your content. However, you may have to do a little research before you have figured out the exact formula that works most effectively for your particular business.

It is important to understand that the keywords and/or keyphrases that you choose will not all be equally effective.

5 Marketing Tips To Keep In Mind in 2017

You've heard the truism that "Innovation distinguishes between a leader and a follower". There are tons of content marketers right now who questioning their marketing strategy and given how easy it is to lose focus to the noise of the day, and pressure from investors who want a quick return, more and more marketers are increasingly looking to turn a profit fast and ditching their long-term strategy.

This pattern of trend chasing and the illusion to profit from today's momentum is going obsolete. 

Originality, Innovation, and creativity are the drivers of growth. As a marketer, your goal is to create content that offers a solution, solve a problem and to keep your audience engaged.

Churning out a lot of contents without much substance is separating great marketer from mediocre. And come 2017 if your blog still resembles a generalist and does not align with your niche, you won't get high-quality traffic or attract your desired audience.

The days of copying of someone else ideas are over. To be reckoned with, you definitely need to stand out from the pack by offering unique and profound contents. I'm not saying that you should reinvent the wheel but whatever you do, it is in best your interest that your audience finds them unique and not some cliché that everyone is already talking about. Here are 5 tips to keep in mind as we usher in 2017.

Local Marketing Efforts That Will Gain You Strong Foothold In Your Community

If you are a small business looking for ways to trounce your biggest competitors in the industry, it would be a big idea to focus first on dominating the local market. The local strategy does not mean that you do not have big dreams for your business, but it is rather a plan to gain that strong foothold to the people closest to you before spreading your wings to the rest of the world.

Businesses that have a strong presence and good reputation in their localities have better chances of easily penetrating other areas. A local marketing plan will therefore always get you great rewards as long as you know how to best approach it. Below are some of the ways you can localise marketing efforts to find strong grounding and foundation right at home before exploring other markets.

1. Enhance Google local profile 

Still Not Having a Mobile Friendly Website in 2017?

In 2015, Google unveiled a change to the search engine algorithms which is now considered as a ranking signal in a website's mobile presence. For this reason, responsive design is a must.

In other words, a website has to be accessible on a smartphone.

It should contain the following elements: 

• Clear text that does not require zooming
• Enough space for tap targets
• No horizontal scrolling

You probably can recall that viewing a website on your phone some time ago was not a favourable experience at all.

During 2017, the amount of Smartphone users worldwide will exceed 2 billion.

Small Business Marketing: Free Webinar Training to improve your business marketing

You might have noticed that a lot more people are using online marketing to generate new sales for their business.

----> Click the link below to get on the webinar
   
WEDNESDAY 8TH MARCH 10am to 11am   GMT https://attendee.gotowebinar.com/register/5949892106055752195

WEDNESDAY 8TH MARCH 7pm to 8pm   GMT https://attendee.gotowebinar.com/register/8777100439416734979

There are a few really good reasons for this:

- You get free targeted traffic

- The cost is almost nothing to set up on various social platforms

- You can harness them to deliver new sales leads

- They work for any niche / profession

I have been doing online marketing for over 15 years now to market products, build mailing lists and generate new sales.

As a result I’ve helped dozens of small businesses create new sales opportunities.

You should seriously look into this; I’m running a free live webinar and I would love to show you some simple steps you can take to improve your marketing. I’ll talk about;

- Website changes that help sell your products or services

- How to use Facebook and Twitter effectively to bring more customers to your business

- Google tips to make your business stand out

- How to sell more to your existing customers

I will teach you in 5 easy steps, exactly 'How To increase Your Customers Dramatically & Grow Your Business In 7 Days Or Less…In 5 Easy Steps'.

----> Click the link below to get on the webinar
   
WEDNESDAY 8TH MARCH 10am to 11am GMT https://attendee.gotowebinar.com/register/5949892106055752195

WEDNESDAY 8TH MARCH 7pm to 8pm GMT https://attendee.gotowebinar.com/register/8777100439416734979

I'll see you on the webinar.

By Martin Goldthorpe

Tips to Help Improve Your Social Media Marketing

When social media first emerged on the scene, it was underestimated by many brands. It's not 'til now we're seeing more and more business owners creating a presence on these platforms. The ones who jumped aboard early on are reaping the benefits now, especially if they had the assistance from social media marketing companies.

If you're a new business or one that has yet to try out social media marketing, then you should consider hiring professional services. You can also use the following tips to guide you along your path to building a strong brand on social platforms that are right for you.

Try One Platform at a Time 

Top 10 SEO Strategies for Your Online Business

1) Adding a Schema

Letting know Google of your company's location, about your company, reviews etc. through schema.org will win you more rankings in Google search. Add schema.org as a markup to the code of your website. Schema tells the search engines what your data means, not just what it says. The content on your website gets indexed and returned in search results. But with schema markup, some of that content gets indexed and returned in a different way. Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond which makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts.

Click here to add a Schema

Great LinkedIn Strategies That Really Work

Most likely, you understand the value of LinkedIn (at least, to some extent) and you are trying to use it as much as possible for your business. That may or may not be working very well for you. It really all depends on what you are doing and how those features apply to your particular business. However, there are some less-well-known features and tricks that may work extremely well for you. They are, in many cases, a well-kept secret.

LinkedIn and its amazing potential

How To Increase Your Website Traffic - To Make More Sales

There are many different strategies you can put into effect to get more website traffic, but not all of them will be long term or beneficial. You want the right strategy to begin with so you don't waste your time. What you need to consider when thinking "more traffic," is what I need to do to give my website more exposure to more people in my niche. Of course you can never have enough visitors but what it really boils down to is how can these visitors convert to orders and are they the right visitors?

The best way to get more exposure and therefore more website traffic is to be ranked on the first page of Google and preferably near the top for your targeted keyword

7 Uncommon Success Strategies for Your Small Business to Consistently Grow

In these difficult economic times, it's understandable if a small business owner may want to focus primarily on survival. But the most likely success strategies that can help your small business isn't just concerned about keeping your head above water; they're all about helping you reach bigger goals.

Here are the 7 small business tips that can transform your modest company into a blockbuster success:

• Focus On Providing Value

Too often, many entrepreneurs tend to concentrate on how to make a profit on their small business, and sometimes that kind of thinking can be detrimental to the long-term success of your company. So instead, try to focus on providing goods and services first to your customers.

Creating a group on Facebook is easy and can help your small business

Facebook groups can help your small business grow by creating better customer loyalty and building your relationship with your customers.

Make them feel loved by asking your customers to join your group and then nurture them by asking their opinion on your products or services, alert them to upcoming events or offers and invite them to 'Group' events.

Important - remember to respond to their comments or suggestions, if you support them, they will support your business.

Honing Your Social Media Profiles Effectively

Many people pay a lot of attention to social media. However, do those same people pay as much attention to their social media profiles? There are many different reasons why people don't update their social media profiles regularly, such as lack of time or simply forgetting about them. However, honing your social media profiles effectively and regularly will produce positive results.

The information in your social media profiles

Google My Business Product Overview

Twitter for Small Business