Why Is Building An Email List So Important?

An email list is the bread and butter of an online business. It's a collected list of email addresses of customers and prospects that have filled out a form to receive your messages. These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.

So why is building an email list so important?

1. You Get Permission

When you get someone to join your email list, you are basically getting permission to communicate and continue marketing to them via email. By subscribing, they are telling you that they want to hear from you and what you have to offer.

2. You Own Your Email List

Email Marketing, Know When and How to Contact Your Customers

Email marketing is a cost-effective solution. It allows taking quick action, assessing results and improving performance over time, even with little resource investment. Taking full advantage of email marketing is possible if your email has content to encourage subscribers and looks good to take action, besides the email should actually get delivered to your subscribers.

Marketers should use email marketing so that they connect target audience. Today, different strategies are open to marketers, yet email marketing is the integral part of such campaigns offering the best ROI. Of course, it is not any silver sword. Thus, there is a need for your efforts in email marketing to be effective. Think marketing strategies and turn it around using customer behaviours. Here are some useful tips:

Personalise your Customers

Effective Email Marketing

If you own a website, then the next best thing you need to do is to build rapport with the visitors of your website. You do this by investing in email marketing. Email marketing is all about sending commercial email messages to a group of people who have given their permission to receive those emails.

Email marketing can help turn a visitor to your site into a potential customer. A visitor to your site may be looking for information related to his/her problems. He/she may read an article on your website that addresses the problem. If your website is selling a product or service that helps to alleviate the problem, then the visitor may buy the product or service you are offering to help them overcome their problem. There are many factors that affect the customer's decision on purchasing your product. It may be due to the price or the problem they are facing may not be that severe (i.e. they could do something to get temporary relief from the problem). Either way, Email Marketing is designed to let potential customers know that your website is offering information that addresses their need or problem.

Click here for a free "Growing Your Business with Email Marketing" guide.

10 Email Marketing Best Practices

Primary! Social! Promotional! Ya... it is the format of our Gmail accounts. It has been incorporated long since today, and is the most lively adopted format which is heartily adopted worldwide. Why it has been divided so? It has been employed to enhance the functionality and the look of the Gmail accounts and you have surely felt the difference when all mails were merged and when all are dispersed into the chunks. Emails are the most professional and technical approach to transfer any attachment and to making on-line diverse deals. Actually, the mail you have sent to your client should be engraved with proper format and the language you will use.

Gone were those days, when email ids were identified by only mails and attachments. It is the cut throat era in which email marketing is in vogue. Email marketing is the type of direct digital marketing tool that employs the electronic mail for the purpose of delivery of commercial message.

Email Marketing: 6 Tips to Get You Started Building Your List

After much research, the Direct Marketing Association found that the smartest email marketing plans bring in $43 for each $1 spent.

If you are just getting started with email list building, take note of these statistic, and use them as motivation. Here are 6 tips to help you create your own smart email marketing plan.

1. Give New Subscribers Valuable Opt-In Freebies

In order to start your email list you are going to have to give something away for free. These opt-in bribes should be something most people would pay for, but you give away without charge.

Not only will this make converts out of casual visitors, but will show people you have integrity in dealing with your subscribers. Your generosity and honesty will make everyone on your list eager to open every email you send them.

Click here for a free "Growing Your Business with Email Marketing" guide.

Email Marketing: Free Trial for AWeber

Try AWeber free for 30 days! - AWeber Communications Great testimonial for AWeber, excellent for email marketing to your small business customers and prospects!

How Can Email Marketing Help My Business?

You simply cannot have a good online marketing plan if you don't involve yourself with email marketing. Email marketing, when done correctly, will enable your business to attract new customers, keep existing ones, up-sell, cross-sell and cut costs. Let's take a look at some of the specific ways that email marketing can help your business.

It Allows You To Automate Your Business

If you're running a small business, you're probably busy doing lots of different tasks. An email marketing autoresponder acts like your silent salesperson who works for you 24/7.

Building A High Conversion Opt-In Page

An opt-in page is simply a landing page you send visitors to and then offer them something valuable for free, in exchange for their names and email addresses. Landing pages for list building are also known as squeeze pages.

For the highest conversion of visitors to subscribers, you need to make sure there are very few distractions for your subscription form. This is why a squeeze page is so much more effective than a subscription form on your blog or website. You will need to focus on the benefits subscribers will receive by opting in to your list. Offering an ethical bribe, also known as a lead magnet, which is perceived as desirable, valuable and much sought after will help to increase your conversion rate.

Here is what you should include on your opt-in page:

Post Your Email Newsletters to Your Facebook Fan Page

Like many businesses, you may be exploring integrating social media with your email marketing campaigns. Doing so can expand the reach of your messages and grow both your fans/followers as well as your email list.....(click here to read more)

25 Ways to Increase Traffic to Your Website

For any business or an organisation, the most important sign of success is the increase in profit and revenue. This is only possible when it has more and more customers using its products and services. Bringing traffic to the website may seem like a challenge sometimes, but not when you are using online marketing techniques and strategies effectively.

Listed below are the best 25 ways to increase traffic to your website: