Learn the basics of Google My Business

Simple video here on the basics of how a Google My Business listing helps you reach customers on Google Search and Maps. 

Nine Benefits of Web Blogging for Small Businesses

Small business owners often ask me, "Should I create a blog?" Or say, "I'm busy enough. And what should I write about?"

For my business, I've seen the difference that blogging makes to building trust, reputation, website visitors, and ultimately sales. And I'm not alone. Clients tell me that they've generated business from blogging as it's an excellent way to introduce your services while providing honest and valuable information.

What is blogging? 

How To Convert Customers To CLIENTS

Business owners and managers are often confronted with being able to differentiate between obtaining customers, as opposed to maintaining and servicing clients. Basically, a customer is someone who purchases something, or uses some service, without commitment or serious consideration of maintaining any type of serious commitment or allegiance.

On the other hand, a client generally feels a greater kinship and connection, and therefore, often becomes the type of word-of-mouth ambassador, who is usually one's greatest source of referrals and references. Great management realises how important it is, to transform customers to clients, in order to become sustainable and profitable.

Whether a product or a service is being offered, clients become repeat customers, and this conversion process eases the process of constantly searching, spending time, money and other resources, because the lifetime revenue per client, is significantly greater than per customer. Here is a mnemonic approach to developing CLIENTS.

How to Increase and Manage Social Media Presence

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Building a social media presence is crucial for businesses that want to become successful online. A good Internet marketing strategy needs to create good content and share it across the social web. The likelihood of customers following the social media marketing strategy of your business increases significantly if you make the content appealing and compelling.

Irrespective of whether you have a small or big business, you need to have a social presence. Social media management is one of the easiest ways to connect with clients and customers and most businesses have started utilising it to reach the targeted audience.

Create great content

When you create irresistible content, users may feel that they may have to share this content with the rest of the world. Use humour and provide insight so that readers can make the connection that compels them to share it with others. The content needs to be visually appealing as this can make a big impact.

Social Media - Do You Have a Strategy?

Social media has the same principles as face to face networking and is the most important part of your marketing. It not only enhances your relationship building but reinforces the outcomes you want from your business. We need to have strategies for our social media to help us achieve what we have created by making sure it is in both our business and marketing plans.

Most small businesses are not aware of how important it is to have both a business and marketing plans so that they are moving in the right direction. If we do not know what we want our business to be in the future, we can't create it, so the clarity of our VISION for our business is very important. Social media gives us the opportunity to market ourselves to a wider group of people and businesses whom we would never have the opportunity to connect.

How to add or claim your business on Google

The Complete Beginner's Guide To Schema Mark-Up

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What is a Schema?

Schema is an advanced vocabulary for structured data, developed by Microsoft, Yahoo, Google and Yandex with the aim of developing structured data vocabulary that search engines can comprehend. It is particular vocabulary of microdata that can be added to HTML to enhance the representation of a page in SERPs.

Structured data is the information processed in a way that can be perceived universally and the search engines can easily make out about a web page, its content, components permitting them to send back vital results to the searchers. Leveraging the structured data enhance the understanding of a search engine about the contents of a site, augment the visibility of search through rich snippets, knowledge graphs and featured snippets. Structured data enables in creating search engine oriented signals, to affect the search rankings.

Thus, without structured data a webpage will only contain chunks of information with no relevant context. The various code forms add to a webpage the different components such as opening hours, images, dates or reviews and provide the meaningful context to a page.

How Schema Mark-up Performs:

Post Your Email Newsletters to Your Facebook Fan Page

Like many businesses, you may be exploring integrating social media with your email marketing campaigns. Doing so can expand the reach of your messages and grow both your fans/followers as well as your email list.....(click here to read more)

Simple Tips To Take Advantage Of Google+ For SEO

Undoubtedly, Google+ is an amazing social layer that helps to boost the ranking of a website and allow you to interact with a new audience. It is one of the outstanding additions to Google, which has the capability to add something that can be unlimited for the growth of your business. Search ranking is a must for the website success that helps you to carve your position in the high competition. And if you want to boost the ranking of your website, Google+ helps you out for this - how? See the below-mentioned points and you will get the answer to your questions.

Optimize Your Google+ Page And Profile For Search Engines: Optimizing your business page and profile will help the search engines to easily crawl your website, which in result increase its visibility over the World Wide Web.

Richard Branson's Top 10 Rules for Success

How to Add Your Business to Google Maps

Previously known as Google Places, the Google Maps Function presently belongs to the dashboard of Google My Business, the dashboard of Google to track and manage your digital presence across different platforms of Google with the inclusion of AdWords, Google Analytics, Google+, Google Maps (Google Local).

If you are getting ready to start listing, just remember that in some situations, Google will show businesses from communities around in the Local search results; however, you are just permitted for registering your business in the city or town in which you stay physically.

Claiming or adding your business on Google My Business:

Keyword Research Plays a Vital Role in Search Engine Marketing

Every time you are seeking information on search engine optimisation or trying to learn a new strategy regarding the topic, one point will remain constant, the importance of keywords. When someone visits your website or blog, the first few seconds decides whether he or she is going to stay or leave altogether.

What is a "keyword" and how it works

What's Pinterest?

Pinterest is a useful tool for Business owners particularly if they have content rich images to use. With 150m users each month, there is certainly the traffic to promote your goods or services.

Click here to see how to set up your page for your business and other help of how to get on board.

25 Ways to Increase Traffic to Your Website

For any business or an organisation, the most important sign of success is the increase in profit and revenue. This is only possible when it has more and more customers using its products and services. Bringing traffic to the website may seem like a challenge sometimes, but not when you are using online marketing techniques and strategies effectively.

Listed below are the best 25 ways to increase traffic to your website:

Creating a group on Facebook is easy and can help your small business

Facebook groups can help your small business grow by creating better customer loyalty and building your relationship with your customers.

Make them feel loved by asking your customers to join your group and then nurture them by asking their opinion on your products or services, alert them to upcoming events or offers and invite them to 'Group' events.

Important - remember to respond to their comments or suggestions, if you support them, they will support your business.

Honing Your Social Media Profiles Effectively

Many people pay a lot of attention to social media. However, do those same people pay as much attention to their social media profiles? There are many different reasons why people don't update their social media profiles regularly, such as lack of time or simply forgetting about them. However, honing your social media profiles effectively and regularly will produce positive results.

The information in your social media profiles