Business owners and managers are often confronted with being
able to differentiate between obtaining customers, as opposed to maintaining
and servicing clients. Basically, a customer is someone who purchases
something, or uses some service, without commitment or serious consideration of
maintaining any type of serious commitment or allegiance.
On the other hand, a client generally feels a greater
kinship and connection, and therefore, often becomes the type of word-of-mouth
ambassador, who is usually one's greatest source of referrals and references.
Great management realises how important it is, to transform customers to
clients, in order to become sustainable and profitable.
Whether a product or a service is being offered, clients
become repeat customers, and this conversion process eases the process of
constantly searching, spending time, money and other resources, because the
lifetime revenue per client, is significantly greater than per customer. Here
is a mnemonic approach to developing CLIENTS.
